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{"id":9142,"date":"2014-04-24T12:59:55","date_gmt":"2014-04-24T12:59:55","guid":{"rendered":"https:\/\/darrenslaughtercom.stage.site\/?p=9142"},"modified":"2014-04-24T12:59:55","modified_gmt":"2014-04-24T12:59:55","slug":"david-vs-goliath-coming-contractor-wars","status":"publish","type":"post","link":"https:\/\/darrenslaughter.com\/david-vs-goliath-coming-contractor-wars\/","title":{"rendered":"David vs. Goliath – The Coming Contractor Wars"},"content":{"rendered":"

\"Guillaime_Courtois_-_David_and_Goliath_-_Google_Art_Project\"We all know the power of ranking locally. From pizza shops to barbershops and everything in the middle, including construction companies. All have tried to squeeze their asses onto the 7-pack Google calls Places local listings to feed from the free organic trough.\u00a0<\/span><\/p>\n

As I’ve Warned Forever, Relying on Organic is Trouble And Trouble is Coming, and it’s Goliath!\u00a0<\/span><\/strong><\/p>\n

No, there isn\u2019t some one-eyed giant coming to steal your women and eat your cattle, but if you compete against a national company in the form of a franchise or national chain, Google Places just made it A LOT easier to compete with you.<\/span><\/p>\n

If you want to read the whole story, you can search \u201cGoogle Places simplifies local search management\u201d and you should be able to read all you need to know, but I am going to sum it up for you here in a few sentences.<\/span><\/p>\n

Google Places or Local or whatever it is today has been a nightmare to manage for the single location operator; from lost reviews to duplicate listings, Google Places has been about as functional as trying to get cats to march in a parade.\u00a0<\/span><\/p>\n

Now imagine you have 50, 100 or 1,000 \u201clocations\u201d that you need to get listed all over the country. Well, it has been almost impossible\u2026until now.\u00a0<\/span><\/p>\n

Google made managing multiple listings much easier with their bulk import tool that comes with status updates on a per location basis along with other interesting tools to help manage the masses.\u00a0<\/span><\/p>\n

So, if you have lived off the fat of the land locally and you have a large competitor with locations around you\u2026get your game face on player cause they are a\u2019 comin\u2019.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

We all know the power of ranking locally. From pizza shops to barbershops and everything in the middle, including construction companies. All have tried to squeeze their asses onto the 7-pack Google calls Places local listings to feed from the free organic trough.\u00a0 As I’ve Warned Forever, Relying on Organic is Trouble And Trouble is […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[7],"tags":[],"class_list":{"0":"post-9142","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-contractor-marketing","7":"entry"},"yoast_head":"\nDavid vs. Goliath - The Coming Contractor Wars - Construction Websites<\/title>\n<meta name=\"description\" content=\"We all know the power of ranking locally. 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