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{"id":917,"date":"2010-09-30T13:14:07","date_gmt":"2010-09-30T17:14:07","guid":{"rendered":"https:\/\/darrenslaughtercom.stage.site\/?p=917"},"modified":"2010-09-30T13:14:07","modified_gmt":"2010-09-30T17:14:07","slug":"hope-shouldnt-be-your-marketing-strategy","status":"publish","type":"post","link":"https:\/\/darrenslaughter.com\/hope-shouldnt-be-your-marketing-strategy\/","title":{"rendered":"Hope Shouldn’t Be Your Marketing Strategy!"},"content":{"rendered":"
\"\"<\/a>
Plan Your Work, Work Your Plan<\/figcaption><\/figure>\n

Many business leaders and successful people have adopted a common phrase, \u201cHope is not a strategy\u201d<\/a>, well no shit! However, many construction contractors are still relying on nothing but hope, prayer and a little luck with their construction marketing strategy.\u00a0 They are hoping that their latest radio ad or television spot will pull in some new leads.\u00a0 Or they hope that the 1,000 postcards mailed out last week will produce a response.\u00a0 Don\u2019t fall victim to this type of mentality.<\/p>\n

Instead of relying on hope, develop your strategy<\/strong><\/p>\n

Think of a marketing plan as a new building.\u00a0 You have to first test and prepare the site.\u00a0 Then you build a strong, stable foundation.\u00a0 Next comes the framework and roof of the building.\u00a0 Finally, the interior is completed.<\/p>\n

In marketing for contractors, the testing and preparing phase is finding out which services people are looking for.\u00a0 Then you need to build a foundation of communicating with customers across multiple platforms.\u00a0 A website, blog posts, Facebook<\/a> account, YouTube<\/a> videos, Flickr<\/a> photos and Twitter messages are some examples of different ways to reaching prospective clients.<\/p>\n

After making the initial contact the work doesn’t stop. You have to continually stay in touch with people.\u00a0 Sending out alerts about new promotions, or helpful tips, or even a quick question about how to improve service are different ways to keep in touch with people and stay in their mind until the day comes that they either need your services directly, or can recommend you to someone else.<\/p>\n

In the end, just as it takes time to build a new office or home, it takes time for your marketing efforts to pay off.\u00a0 Consistent and prompt communication, focused on a particular segment, will yield better results than simple \u201chope.\u201d<\/p>\n

Photo Credit:\u00a0 Anil Jadhav<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Many business leaders and successful people have adopted a common phrase, \u201cHope is not a strategy\u201d, well no shit! 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