work in your business or work on your business<\/a>! Which do you want to do?<\/p>\n","protected":false},"excerpt":{"rendered":"The other day I suggested that you ask your clients or customers what the key reason was for them in choosing you. And I hope you have started to put that idea into motion, because I have another assignment for you. It’s time to drill down into your industry Now I want you to do […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[7],"tags":[6,4,68],"class_list":{"0":"post-931","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-contractor-marketing","7":"tag-business-planning","8":"tag-marketing-advertising","9":"tag-marketing-plan","10":"entry"},"yoast_head":"\n
Do Research to Work on Your Business, Not in It - Construction Websites<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/darrenslaughter.com\/do-research-to-work-on-your-business-not-in-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do Research to Work on Your Business, Not in It - Construction Websites\" \/>\n<meta property=\"og:description\" content=\"The other day I suggested that you ask your clients or customers what the key reason was for them in choosing you. And I hope you have started to put that idea into motion, because I have another assignment for you. It’s time to drill down into your industry Now I want you to do […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/darrenslaughter.com\/do-research-to-work-on-your-business-not-in-it\/\" \/>\n<meta property=\"og:site_name\" content=\"Construction Websites\" \/>\n<meta property=\"article:published_time\" content=\"2010-10-02T07:19:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/darrenslaughtercom.stage.site\/wp-content\/uploads\/2010\/09\/research-300x214.jpg\" \/>\n<meta name=\"author\" content=\"Darren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Darren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/darrenslaughter.com\/do-research-to-work-on-your-business-not-in-it\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/darrenslaughter.com\/do-research-to-work-on-your-business-not-in-it\/\"},\"author\":{\"name\":\"Darren\",\"@id\":\"https:\/\/darrenslaughter.com\/#\/schema\/person\/faee1558cc655b91b1ad7a1e9fde8f51\"},\"headline\":\"Do Research to Work on Your Business, Not in It\",\"datePublished\":\"2010-10-02T07:19:25+00:00\",\"dateModified\":\"2010-10-02T07:19:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/darrenslaughter.com\/do-research-to-work-on-your-business-not-in-it\/\"},\"wordCount\":296,\"publisher\":{\"@id\":\"https:\/\/darrenslaughter.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/darrenslaughter.com\/do-research-to-work-on-your-business-not-in-it\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/darrenslaughtercom.stage.site\/wp-content\/uploads\/2010\/09\/research-300x214.jpg\",\"keywords\":[\"Business Planning\",\"Marketing & Advertising\",\"marketing plan\"],\"articleSection\":[\"Marketing & Advertising\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/darrenslaughter.com\/do-research-to-work-on-your-business-not-in-it\/\",\"url\":\"https:\/\/darrenslaughter.com\/do-research-to-work-on-your-business-not-in-it\/\",\"name\":\"Do Research to Work on Your Business, Not in It - Construction Websites\",\"isPartOf\":{\"@id\":\"https:\/\/darrenslaughter.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/darrenslaughter.com\/do-research-to-work-on-your-business-not-in-it\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/darrenslaughter.com\/do-research-to-work-on-your-business-not-in-it\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/darrenslaughtercom.stage.site\/wp-content\/uploads\/2010\/09\/research-300x214.jpg\",\"datePublished\":\"2010-10-02T07:19:25+00:00\",\"dateModified\":\"2010-10-02T07:19:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/darrenslaughter.com\/do-research-to-work-on-your-business-not-in-it\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/darrenslaughter.com\/do-research-to-work-on-your-business-not-in-it\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/darrenslaughter.com\/do-research-to-work-on-your-business-not-in-it\/#primaryimage\",\"url\":\"https:\/\/darrenslaughtercom.stage.site\/wp-content\/uploads\/2010\/09\/research-300x214.jpg\",\"contentUrl\":\"https:\/\/darrenslaughtercom.stage.site\/wp-content\/uploads\/2010\/09\/research-300x214.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/darrenslaughter.com\/do-research-to-work-on-your-business-not-in-it\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/darrenslaughter.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Do Research to Work on Your Business, Not in It\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/darrenslaughter.com\/#website\",\"url\":\"https:\/\/darrenslaughter.com\/\",\"name\":\"Construction Websites\",\"description\":\"Construction Website Design\/Reviews\/Strategy\",\"publisher\":{\"@id\":\"https:\/\/darrenslaughter.com\/#organization\"},\"alternateName\":\"Contractor Websites\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/darrenslaughter.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/darrenslaughter.com\/#organization\",\"name\":\"Construction Websites\",\"url\":\"https:\/\/darrenslaughter.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/darrenslaughter.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/darrenslaughter.com\/wp-content\/uploads\/2021\/07\/cropped-cropped-brandmark-design-700x0-3.png\",\"contentUrl\":\"https:\/\/darrenslaughter.com\/wp-content\/uploads\/2021\/07\/cropped-cropped-brandmark-design-700x0-3.png\",\"width\":300,\"height\":37,\"caption\":\"Construction Websites\"},\"image\":{\"@id\":\"https:\/\/darrenslaughter.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/tiktok.com\/constructionwebsites\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/darrenslaughter.com\/#\/schema\/person\/faee1558cc655b91b1ad7a1e9fde8f51\",\"name\":\"Darren\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/darrenslaughter.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3b9b8458198e5655ce7db0f633205baf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3b9b8458198e5655ce7db0f633205baf?s=96&d=mm&r=g\",\"caption\":\"Darren\"},\"description\":\"I\u2019ve spent 20 years helping construction companies market their businesses. My core focus is construction website design and marketing that sells.\",\"sameAs\":[\"http:\/\/darrenslaughter.com\"],\"url\":\"https:\/\/darrenslaughter.com\/author\/darren\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Do Research to Work on Your Business, Not in It - Construction Websites","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/darrenslaughter.com\/do-research-to-work-on-your-business-not-in-it\/","og_locale":"en_US","og_type":"article","og_title":"Do Research to Work on Your Business, Not in It - Construction Websites","og_description":"The other day I suggested that you ask your clients or customers what the key reason was for them in choosing you. And I hope you have started to put that idea into motion, because I have another assignment for you. It’s time to drill down into your industry Now I want you to do […]","og_url":"https:\/\/darrenslaughter.com\/do-research-to-work-on-your-business-not-in-it\/","og_site_name":"Construction Websites","article_published_time":"2010-10-02T07:19:25+00:00","og_image":[{"url":"https:\/\/darrenslaughtercom.stage.site\/wp-content\/uploads\/2010\/09\/research-300x214.jpg"}],"author":"Darren","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Darren","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/darrenslaughter.com\/do-research-to-work-on-your-business-not-in-it\/#article","isPartOf":{"@id":"https:\/\/darrenslaughter.com\/do-research-to-work-on-your-business-not-in-it\/"},"author":{"name":"Darren","@id":"https:\/\/darrenslaughter.com\/#\/schema\/person\/faee1558cc655b91b1ad7a1e9fde8f51"},"headline":"Do Research to Work on Your Business, Not in It","datePublished":"2010-10-02T07:19:25+00:00","dateModified":"2010-10-02T07:19:25+00:00","mainEntityOfPage":{"@id":"https:\/\/darrenslaughter.com\/do-research-to-work-on-your-business-not-in-it\/"},"wordCount":296,"publisher":{"@id":"https:\/\/darrenslaughter.com\/#organization"},"image":{"@id":"https:\/\/darrenslaughter.com\/do-research-to-work-on-your-business-not-in-it\/#primaryimage"},"thumbnailUrl":"https:\/\/darrenslaughtercom.stage.site\/wp-content\/uploads\/2010\/09\/research-300x214.jpg","keywords":["Business Planning","Marketing & Advertising","marketing plan"],"articleSection":["Marketing & Advertising"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/darrenslaughter.com\/do-research-to-work-on-your-business-not-in-it\/","url":"https:\/\/darrenslaughter.com\/do-research-to-work-on-your-business-not-in-it\/","name":"Do Research to Work on Your Business, Not in It - Construction Websites","isPartOf":{"@id":"https:\/\/darrenslaughter.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/darrenslaughter.com\/do-research-to-work-on-your-business-not-in-it\/#primaryimage"},"image":{"@id":"https:\/\/darrenslaughter.com\/do-research-to-work-on-your-business-not-in-it\/#primaryimage"},"thumbnailUrl":"https:\/\/darrenslaughtercom.stage.site\/wp-content\/uploads\/2010\/09\/research-300x214.jpg","datePublished":"2010-10-02T07:19:25+00:00","dateModified":"2010-10-02T07:19:25+00:00","breadcrumb":{"@id":"https:\/\/darrenslaughter.com\/do-research-to-work-on-your-business-not-in-it\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/darrenslaughter.com\/do-research-to-work-on-your-business-not-in-it\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/darrenslaughter.com\/do-research-to-work-on-your-business-not-in-it\/#primaryimage","url":"https:\/\/darrenslaughtercom.stage.site\/wp-content\/uploads\/2010\/09\/research-300x214.jpg","contentUrl":"https:\/\/darrenslaughtercom.stage.site\/wp-content\/uploads\/2010\/09\/research-300x214.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/darrenslaughter.com\/do-research-to-work-on-your-business-not-in-it\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/darrenslaughter.com\/"},{"@type":"ListItem","position":2,"name":"Do Research to Work on Your Business, Not in It"}]},{"@type":"WebSite","@id":"https:\/\/darrenslaughter.com\/#website","url":"https:\/\/darrenslaughter.com\/","name":"Construction Websites","description":"Construction Website Design\/Reviews\/Strategy","publisher":{"@id":"https:\/\/darrenslaughter.com\/#organization"},"alternateName":"Contractor Websites","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/darrenslaughter.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/darrenslaughter.com\/#organization","name":"Construction Websites","url":"https:\/\/darrenslaughter.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/darrenslaughter.com\/#\/schema\/logo\/image\/","url":"https:\/\/darrenslaughter.com\/wp-content\/uploads\/2021\/07\/cropped-cropped-brandmark-design-700x0-3.png","contentUrl":"https:\/\/darrenslaughter.com\/wp-content\/uploads\/2021\/07\/cropped-cropped-brandmark-design-700x0-3.png","width":300,"height":37,"caption":"Construction Websites"},"image":{"@id":"https:\/\/darrenslaughter.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/tiktok.com\/constructionwebsites"]},{"@type":"Person","@id":"https:\/\/darrenslaughter.com\/#\/schema\/person\/faee1558cc655b91b1ad7a1e9fde8f51","name":"Darren","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/darrenslaughter.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3b9b8458198e5655ce7db0f633205baf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b9b8458198e5655ce7db0f633205baf?s=96&d=mm&r=g","caption":"Darren"},"description":"I\u2019ve spent 20 years helping construction companies market their businesses. My core focus is construction website design and marketing that sells.","sameAs":["http:\/\/darrenslaughter.com"],"url":"https:\/\/darrenslaughter.com\/author\/darren\/"}]}},"_links":{"self":[{"href":"https:\/\/darrenslaughter.com\/wp-json\/wp\/v2\/posts\/931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/darrenslaughter.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/darrenslaughter.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/darrenslaughter.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/darrenslaughter.com\/wp-json\/wp\/v2\/comments?post=931"}],"version-history":[{"count":0,"href":"https:\/\/darrenslaughter.com\/wp-json\/wp\/v2\/posts\/931\/revisions"}],"wp:attachment":[{"href":"https:\/\/darrenslaughter.com\/wp-json\/wp\/v2\/media?parent=931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/darrenslaughter.com\/wp-json\/wp\/v2\/categories?post=931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/darrenslaughter.com\/wp-json\/wp\/v2\/tags?post=931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/darrenslaughtercom.stage.site\/wp-content\/uploads\/2010\/09\/research.jpg\" "\\"research\\"")
<\/a>