Here is my followup from my last blog<\/a> where I mentioned using hashtags! \u00a0<\/span>Twitter is the birthplace of modern hashtag usage, it all started back around 2007.<\/span>

On Twitter, the pound sign (#) turns any word or group of words that directly follow it into a searchable link. This allows you to organize content and track discussion topics based on those keywords. Such as “We are #roofing in this town today” the #roofing tag is how you would use it, so that your keyword can be found.<\/span>

The hashtag\u2019s widespread use began with Twitter but has extended to other social media platforms. Such as Facebook and Google+.<\/span>

But let’s back up a bit, in case you’re unsure what a hashtag even is in the first place. Designated by the number sign (#), the hashtag is paired with a word or phrase to perform a variety of functions. For starters, spaces are an absolute no-no. Even if your hashtag contains multiple words, group them all together.<\/span>

In your business’ case, you may choose to attach a hashtag, such as #roofing, for roofers or even a brand’s name itself, as #sherwinwilliams, if you are a painter to improve the chance of getting found. Another example with multiple words….. “#plumbingleaks” “#neednewwindows” #repaintyourhouse” just to name a few ideas for you. Do a search for these hashtags on Twitter, Facebook and Google+ #roofcoatings #commecialroofing & even #marketing to see some of my posts to see how it works.<\/span>

Most major social media platforms support hashtags!<\/b>

Facebook only recently added hashtag support in June 2013, and the practice has not picked up much steam. Nevertheless, clicking on Facebook hashtags will take you to a list of posts containing the same hashtag. The results are not limited to people you know.<\/span>

Google+ recently added #hashtags to their platform!<\/b>
Using hashtags with your Google Plus posts helps optimize your content to display in search just like Twitter & Facebook. It also helps in Google search to help you get found. By sharing my info on Google+ with using #hashtags it is helping people to find my info. Which from my searching actually leads back to google+ page.\u00a0\u00a0<\/span>

Keep it simple<\/strong>:\u00a0<\/span>
Hashtags, like links, look like spam if they are used too often. Three hashtags should be the maximum on all social media sites!\u00a0<\/span>
I prefer to use 2 most of the time.<\/span><\/p>\n

Post by Randy Patton<\/strong> of Patton Services<\/strong>, a commercial roof coating contractor working with White Roofing Systems.<\/strong><\/span><\/p>\n

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Here is my followup from my last blog where I mentioned using hashtags! \u00a0Twitter is the birthplace of modern hashtag usage, it all started back around 2007.On Twitter, the pound sign (#) turns any word or group of words that directly follow it into a searchable link. This allows you to organize content and track […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[8,9,34],"tags":[],"class_list":{"0":"post-9395","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-articles","7":"category-social-media-marketing-for-contractors","8":"category-contractor-websites","9":"entry"},"yoast_head":"\n