Whenever I talk to a contractor about doing their site I always ask this question \u2018what makes you so good\u2019? And I don’t mean that sarcastically, I’m not trying to come off like an asshole, but I am asking it because I want to know what makes them better because I need to take that and use it to create content.<\/p>\n

Normally I\u2019ll get the obligatory \u2018best prices\u2019, \u2018best customer service\u2019 you know, the standard fare. But I’m going to tell you that if you can build a business whose core principles are based on community and values and relationships, that’s something that another competitor can’t replicate.<\/p>\n

They can’t replicate it with their website. They can’t replicate it was social media. They can’t replicate it with their personnel because it’s not in their DNA to do that.<\/p>\n

If you can do it a different way, if you can do it a better way, if Mrs. Jones can get a feeling from you that you’re in this project for the long term, and by that I mean you want to build an actual relationship with her long after you’re done, then that’s a core value that competitors just can\u2019t come in and replicate.<\/p>\n

So when you’re laying the framework for your business, and you are looking at how you can improve it and do better things for clients and customers, think about those things you value; your relationship with them, your relationship with your community that you operate in and the relationship with your staff and subs.<\/p>\n

Keep those things front and center and I promise you that you\u2019ll have a better result because of it. Because when the guy that just started last week is just out trying to make enough to make the truck payment, you’re going to win, because you can\u2019t ever, no matter how much you try, buy trust, and that\u2019s the whole ball game.<\/p>\n","protected":false},"excerpt":{"rendered":"

Whenever I talk to a contractor about doing their site I always ask this question \u2018what makes you so good\u2019? And I don’t mean that sarcastically, I’m not trying to come off like an asshole, but I am asking it because I want to know what makes them better because I need to take that […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[7],"tags":[],"class_list":{"0":"post-9399","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-contractor-marketing","7":"entry"},"yoast_head":"\n