Many contractors just getting started using Adwords spend countless hours trying to find thousands of search terms they can use in their campaigns. The flawed logic here is that if you throw enough shit (keywords) against the wall than somethings gotta stick right? Well if you have ever packed an ad campaign with a couple of thousand keywords then I don’t have to tell you what the results where. But for the uninitiated, $10 per click keywords that cost everyone else $1.00\u00a0 is the “stupidity penalty” Google slaps down on rookies and the uneducated when it comes to Adwords campaigns that don’t use keywords properly.<\/p>\n

You see, in the old days Google used to help you out, but now since they are a publicly traded company and have shareholders to answer to they will happily take your money as long as you have room on your credit card. The lesson?<\/p>\n