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Contractors, Make the Most Out of Search Results

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The Internet is a labyrinth of sites so big it boggles the mind. In fact, how someone manages to find your site is a miracle of modern technology right?

But all traffic is not created equal

Most of the time, we don’t pay enough attention to how people find our sites, we just assume it is someone typing something in the Google address bar and POOF, they wind up on our sites, and for the most part that’s true. Except, the searcher’s intent is even more important now than ever before.

Why, because we all know all search traffic is not created equal. Let’s take a look at where two search terms and how one could mean anything, and the other could mean cold, hard cash to your contracting company. [click to continue…]

Quick Tips for Contractors #4 – 5 Reasons to Read the Paper

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Here is a short one today to make up for yesterday’s long post… Read – read the NY Times, the Wall Street Journal or the Washington Post. Read as much as you can to stay on top of the news, and then read some more. Specifically, I want you to read your local yocal paper from front to back every time it is published. This will keep you up to speed on everything going on locally that you sometimes miss while running your business. The benefits are: 1. You stay informed on a personal and professional level about what is [...]

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Quick Tips for Contractors #68 – Use Classifed Ads

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I knew a guy that lived in a castle (literally) here in Philly from the money he made advertising his business in the classified section. He has since lost the castle because he failed to pay his income tax, but that’s a different blog. The point I want to get across here is that classified ads are still a great way to advertise on the cheap, but there are some tricks to it. But do it right and the upside is huge. So here are the 5 things you want to make sure you do when marketing for your construction company in [...]

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Measure Twice, Cut Once Works on Websites Too!

I want to cover some things you and your staff (if you have any) should do before launching an advertising campaign online. The biggest thing you need to consider right now, today, before you spend one dime promoting your contracting business online is – your existing website. If your current website is merely a place holder or “online brochure”, then it’s time to get real. If you’re lucky, people are coming to your site everyday and leaving without contacting you. Yeah, you read that right, I said lucky. You are lucky because prospects are finding you in spite of the [...]

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Quick Tips for Contractors #2 – Pick a Number, Any Number

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Contractors ask me all the time how much they should spend on marketing, and I have answered the question in a couple of posts here at Darren’s. But this time I am going to make it simple – just pick a friggin’ number and start! If you haven’t decided to set aside any amount of your gross sales to apply towards building your business, then what the hell are you waiting for? Pick something; $100 a job, 5% of gross a month, something. Just start doing something to assure your business is around not just next week or next year, [...]

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Paint a Picture. Tell a Story. Close More Leads

For most contractors, winning a bid is about sharpening the pencil to the point of lost profits. But I have a better way. Instead of becoming a better salesman, become a better story-teller. What the hell are you talking about Darren? People buy out of emotion, then rationalize the dollars. This is true especially with women, who make up the bulk of home improvement clients. Emotional purchases have to be the reason behind such crazy buying decisions as $600 Manolo Blahnik heels right? I mean a pair of Nike does the same thing right?

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Construction Websites Deconstructed – Part 2

I want to extend yesterday’s tip to register alternative domain extensions to protect your business by asking you to register one you will eventually use. Whatever your domain name is, go right now and register the .TV extension. Why? Because video is the new text, and it won’t be long before you are doing more with video online than any other format. It may be a few years, but you don’t want to lose out on the .TV version of your website because it will be important to have as the lines between regular television viewing and watching television online [...]

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Websites Deconstructed – The Mini Series

Most of the questions I get from contractors these days are how to improve their websites. How to make them “stickier” or how to make their landing pages convert better. So I decided to do a second short post each day for the next few weeks to discuss some key points that you (or your webmaster) can start right away to help generate more leads organically. Today’s contractor website tip is to buy multiple versions of your domain This tip is especially important if you use location+industry based URL’s for your website. Meaning, if your site is OrlandoPlumber.com, you want [...]

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10 Reasons Why You Should Advertise Your Contracting Company…A Lot!

1. Frequent advertising reaches consumers when they are ready to buy. 2. Advertising frequently builds awareness, awareness builds familiarity, and familiarity builds trust. Remember, your prospects need to be exposed to your message multiple times before they remember who you are and what you do. 3. Advertising regularly gets you the best rates. Media companies realize the need for frequency and urge you to use it by offering you discounted rates for multiple insertions.

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