Skip to content
Close

9 Comments

  1. Chris Spoerl
    March 23, 2011 @ 10:48 am

    Solid article Darren. I guess you can say we were an early adopter, as we are “setting” the trend for the pool service industry. You don’t want to miss the bus on social media as it can help brand your company.

  2. NancyB
    March 23, 2011 @ 4:25 pm

    I’m working on building our fanbase on Facebook and I’m updating our website regularly (still a work in progress). I have to learn how to post items on my regular facebook page to encourage my fans to click the link to the business page. We also have a link to facebook on our website.
    I’m not convinced about Twitter in a business sense (yet).
    We learned early on that newspaper advertising was only getting us the “do you do free estimates”? and “can you tell me over the phone what you think it will cost” type of customers so we don’t advertise there.
    Something we did which start next week and goes through next April is our name on coffee mugs at one of the most frequented breakfast/lunch places in town. It includes our website. We’ll be keeping track (as we always do) of how many people mention they saw our name on their coffee cup at Rick’s on 5.

    • Darren
      March 23, 2011 @ 5:33 pm

      Hi Nancy,

      Thanks for stopping by! Happy to hear about the Facebook program and your local mug marketing. The great (and sometimes not so great) thing about marketing, is that there is no one right way, so good luck and let us all know how it works!

  3. Chuck S
    March 25, 2011 @ 4:45 pm

    Darren
    Great words of advice. I think that the social media phenomena will continue to evolve. However, it is definitely here to stay.

    • Darren
      March 25, 2011 @ 4:58 pm

      Thanks Chuck for stopping by and commenting!

  4. Chris
    March 27, 2011 @ 7:47 pm

    Bravo Darren! In my day job, I teach technology to elementary students, many who have smart phones and Facebook accounts already! They use technology for everything! I just don’t see these soon to be consumers reaching for a phone book in the future!

    • Darren
      March 27, 2011 @ 8:38 pm

      That’s for sure. And just like belonging to the Chamber of Commerce is a citation to your good business, so will having a loyal following of clients or customers in the future!

      Thanks for stopping by on a Sunday night Chris!

  5. Google + Still Looks Promising « Construction Knowledge
    June 14, 2012 @ 12:50 pm

    […] all in on Google + with his post Goodbye Facebook…Hello Google +.  He earlier wrote about the importance of social networking for construction companies and now casts his vote to Google […]

  6. Google + Now With Places - Get Contractor Reviews! | Be the Pro
    September 11, 2012 @ 8:07 am

    […] year I wrote a post over on DarrenSlaughter.com about the importance of social media. All contractors need positive contractor reviews on Google. […]