I hope you and yours had a spectacular 4th of July with lots of fireworks and barbecues. It’s Monday morning and time to strap on the tool belt and hunker down for another hard week. Before you do, I want you to play a little math game with me that I use with clients…
Even the staunchest contractor marketing their business offline couldn’t dispute the value of an online brand, but just HOW are companies putting their dollars to work online? What comes as no surprise to me is the fact that MOST of the dollars spent on a percentage basis are on content creation. The delivery system of…