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November 2015

  • Creating The Customer Avatar for Construction Marketing

    In order to thrive in the home improvement business, you need to understand who your customer is, and you have to connect with them on their level. It’s going to require going deep and getting emotional. Contractor marketing takes a special understanding in order to attract new customers and to keep the existing ones. The customer…

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  • Construction Marketing & Local Directories

    This was yesterday’s newsletter. It talks about directories, which directories to use and the KEY ingredient to not getting flagged as a spammer. Read it, realize you are missing out on the weekly newsletter, then subscribe here.   Happy post-Halloween! 10-7-3…I want you to remember those numbers. For now, I want to say good morning.…

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