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January 2017

  • Why Contractors Can’t Depend on Lead Services

    Lead generation services make big promises about connecting you with prospective clients, which is why leads for contractors is so tough. Unfortunately, it is a promise that they can’t usually deliver on consistently. If you are depending on a lead service for your business, you may need to restructure your construction marketing strategy. While some…

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  • Use Your Past to Build Your Future

    The following post was a recent newsletter topic where I talk about DNA and knowing where you’ve been to know where you are going. It talks about changing we’ve made here on Darrenslaughter.com from both a design element as well as a business model and product offering. If you aren’t getting my weekly newsletter, you…

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  • Master Your Blog Management in Less than an Hour a Day

    You may be thinking, “How can I possibly manage my business blog in less than an hour a day?” I didn’t say write and manage; I said manage. There’s a big difference. The first step is to choose the direction you want to take your blog from month to month. This direction should coincide with…

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