One of my recent newsletter topics talked about vision. How developing and running your business based on a vision was key to your success. How once you get buried in the minutia that is your day to day running of your business, you could find yourself losing your vision. The topic hit home… I had […]
With inexpensive online marketing opportunities presenting a multitude of options for modern contractor advertising, you may think that there is no longer a place for traditional direct mail. While it is important to build the online presence of your company, direct mail can be a vital element of your marketing strategy if used wisely. Direct […]
When you are trying to figure out your market, many contractors opt to settle on a niche. Some think differentiating is the same as working a niche. It’s not, and here’s why.
I’ve never met a contractor who could sustain their business over the long-term based on referrals alone. Inevitably, a down market comes, the phone stops ringing and suddenly, they are scrambling. Keeping your ad budget in place even when the phone is ringing off the hook gives you two advantages; it allows you to pick […]
This post was yesterday’s newsletter. If you aren’t on the newsletter, too bad, you miss out on some good shit. If you want to get on the list, put your email address in the box over there to the right. Today I want to talk about keeping things simple. In a fast-paced world, simply keeping […]
I was doing a press interview and the interviewer asked if it was ok for a contractor to ask for a referral AND a testimonial. I said, not only is is OK, it is a must! Here is how I suggested she let her readers know how to position the request in the field: “Mr. […]