Category: Construction Marketing

Let me start off by saying there are no new construction marketing ideas. The way to win the game is to iterate and improve upon what is already out there. Know your numbers Big company,…

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If you’ve hung out here at Darren’s for even more than a minute, you know I can’t stand the two most common answers to the following question; What makes you better than your competition? I…

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If you follow any marketing conversations today, you’ll hear buzz words like voice marketing, voice strategy, and Alexa, Cortana and Siri. Voice marketing sounds sexy, even if you have no idea what the hell it…

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You’ve been a contractor for a long time. Video is crushing it on every platform on the web. You know you should be blogging but you can’t write. Be a YouTuber instead! Create videos that…

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The best way to get better isn’t with giant, leap-of-faith changes all at once. No, the best way to improve anything is incrementally, or, one percent per day improvements. While it is important to play…

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There are times as a contractor that you need to spend some time in your own head. Time to figure out what your plans are for production, promotion, and products. Here are 3 tips that…

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Promotion for a company named after the founder is basically, well, self-promotion. What is self-promotion and how is it different from traditional marketing? SP is marketing anyway possible, but with a creative flair. Here’s why…

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If you aren’t converting 40% or more of your sits, it could be what you are saying during your presentation. There’s a lot of information out there, and you need to explain exactly what your…

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