New Construction Marketing Ideas

Let me start off by saying there are no new construction marketing ideas. The way to win the game is to iterate and improve upon what is already out there. Know your numbers Big company,…

The Ante Changed…Again

If you’ve hung out here at Darren’s for even more than a minute, you know I can’t stand the two most common answers to the following question; What makes you better than your competition? I…

Once Bitten- A Voice Marketing Warning

If you follow any marketing conversations today, you’ll hear buzz words like voice marketing, voice strategy, and Alexa, Cortana and Siri. Voice marketing sounds sexy, even if you have no idea what the hell it…

Be a Youtube Influencer…Seriously!

You’ve been a contractor for a long time. Video is crushing it on every platform on the web. You know you should be blogging but you can’t write. Be a YouTuber instead! Create videos that…

Play the One Percent Game

The best way to get better isn’t with giant, leap-of-faith changes all at once. No, the best way to improve anything is incrementally, or, one percent per day improvements. While it is important to play…

3 Ways to Unstuck Yourself

There are times as a contractor that you need to spend some time in your own head. Time to figure out what your plans are for production, promotion, and products. Here are 3 tips that…

How to Create Buzz With Self-Promotion

Promotion for a company named after the founder is basically, well, self-promotion. What is self-promotion and how is it different from traditional marketing? SP is marketing anyway possible, but with a creative flair. Here’s why…