Construction Marketing

Most contractors I talk to these days are doing well. So, if you aren’t, something is wrong, and it is probably one of these 3 things;

• People
• Product
• Process

You are too close to the situation. You need to find an honest 3rd party who knows what they are doing who can be your voice of reason. Some of the best advice you are going to get will come from someone who isn’t knee-deep in it. Someone who is ‘zoomed out’ is going to help you much more than someone internally who is ‘zoomed in’ on the situation.

SEO is something you do to your website. It isn’t a marketing plan. Companies that live off of SEO optimization for lead generation are living on borrowed time.

At some point…and it always does, the search engines will take away whatever favor they’ve shown your site and you will then be faced with the dilemma of building traffic to your site again.

Use SEO, make it part of your site structure, just don’t count on it as a business driver.

Let me start off by saying there are no new construction marketing ideas. The way to win the game is to iterate and improve upon what is already out there.

Know your numbers

Big company, little company, it doesn’t matter. You have to know where your new business is coming from. Only then can we start a deep dive into how to make that channel work better for you.

If you don’t know or need a hand, we should talk. Get a free, 30-minute call with me and let’s get you marketing a bit better.