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The Ante Changed…Again
If you’ve hung out here at Darren’s for even more than a minute, you know I can’t stand the two most common answers to the following question; What makes you better than your competition? I usually hear these two answers, almost verbatim: Quality craftsmanship Good customer service If you are new here and don’t know […]
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Once Bitten- A Voice Marketing Warning
If you follow any marketing conversations today, you’ll hear buzz words like voice marketing, voice strategy, and Alexa, Cortana and Siri. Voice marketing sounds sexy, even if you have no idea what the hell it is or how it works…yet. You will, and the one thing I want to remind you of when you sit […]
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Should You Use a Construction Marketing Plan Template or Just Wing it?
Construction marketing and planning is obviously a great idea. But most contractors are experts in construction, not marketing, and using a construction marketing template gives them a tool to manage their marketing efforts and possibly even develop some sort of strategy simply by downloading a generic template. What could go wrong? Using a generic marketing […]
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Amazon’s Alexa, My Daily Briefing and You
So happy to announce that you can get daily briefings from me on your Alexa-enabled device by adding DarrenSlaughter dot Com to your daily brief. But I am more excited to help any contractor out there with the vision to see that in 18 months, everyone is going to have an app an wants to […]
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Home Improvement Facebook Ads
Blogging, blogging is still the best long-term construction marketing strategy you can deploy over the long term, but Facebook for contractors really is the go-to lead gen resource today. You can stop running Adwords ads, they cost a fortune and only get at prospects who are far along the buying process. Facebook advertising for contractors […]
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Preemptive Claims in Construction Marketing
The Preemptive claim…it is a pretty cool advertising “trick” whereby stating something (first) that is common in your industry gives you credit for creating or at least championing. From roasting tobacco to sterilizing bottles, preemptive claims can be useful in construction marketing too. Just think about your industry and see what you can use to claim as […]
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