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Construction Marketing

  • New Construction Marketing Ideas

    Let me start off by saying there are no new construction marketing ideas. The way to win the game is to iterate and improve upon what is already out there. Its the fastest, cheapest way to market. But… You have to know your numbers Big company, little company, it doesn’t matter. You have to know…

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  • The Case for Just One Thing

    I am a firm believer in offering just one service…if you can. A lot of contractors want to do everything because they are afraid of missing out. My contrarian point of view (which has been shown to succeed) is to specialize. If you can be the best basement finishing company in your area, do it. If…

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  • Contractor’s Guide to SnapChat

    Future Snapchat plans…None! Only 9% of marketers plan on increasing their Snapchat organic activities over the next 12 months, down from 16% in 2018. A significant 76% of marketers have no plans to use Snapchat, up from 72% in 2018. This platform is useless, I don’t care what the market tells you. Source: https://www.socialmediaexaminer.com/wp-content/uploads/2019/05/IndustryReport2019.pdf

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