Is your website turning clients away?
It’s best to think of construction website visitors as toddlers…seriously!
Here’s why…
They have no attention span, and you have to convince them there is something in it for them to stay on your site. You only have a few seconds to convince new visitors to stay on your site, and if your site doesn’t deliver on the promise it made to get them there, your new visitor needs only to click a mouse to head back to Google or move on to your competition.
With so many contractors doing what you do, why would your prospect put up with less than a stellar website experience?
Let’s review our user’s pathologies and what they mean:
That’s why you must design your website, assuming every visitor is a 2-year-old toddler. That’s the key to a persuasive website..
- The visitor is a sociopath. They could care less about you unless what you do means something to them.
- The visitor is lazy. If you put any more layers or requirements on your new visitors, they will give up and leave your site.
- The visitors can’t do things for themselves. Let’s assume they are both reading and decision-making impaired.
That’s where I come in, how it works.
Why Have Your Site Audited?
Actionable Advice
Contractors who are looking for actionable information on how to convert more visitors into leads and then new business.
Insights
Twenty-plus years in construction marketing means I know what works, what doesn’t, and how it will work for you.
Responsive
I’ll make sure the insights and specific advice I give you will help convert more visitors into clients or customers.
Importance
Covid has forced every business owner to adopt a digital-first approach to marketing, whether they were ready or not. I’ll make sure you are ready.
Questions. Answered.
You’ll get answers to your most pressing questions about your website, increasing conversions, getting more leads, and selling more of your services.
Action Plan
After the analysis is complete, you’ll receive a fast action plan for your site: a detailed summary of changes you should make to improve your website’s ability to convert.
Your Website Could Be Working Wonders in a Few Weeks!