Construction Marketing | Construction Marketing Consulting

An independent digital creative agency for contractors.

Darren

10 Tips for Using a Construction Lead Service

By Filed Under: Construction Marketing

Generating and following up on leads is vitally important to your constructions business. Besides earning a great reputation and word of mouth recommendations, leads are what is going to bring business through your door and help you maintain your desired level of sales.

Before the recession, you may not have had to focus on leads to the same extent. Everyone was busy, and you may have even turned projects down. Those days are gone, and the contractors who have survived the storm are fighting for business and for leads. In response to this need, a multitude of lead generation services are willing to sell you potential client contact information. Is it worth it? [Read more…] about 10 Tips for Using a Construction Lead Service

Hiring a Construction Marketing Service

By Filed Under: Construction Marketing

Since the market has recovered from the disaster that was 2008, a number of companies and services who cater to contractors was born. At a time when budgets are tighter, it makes sense to hire a construction marketing service…who knows what they are doing.

What you should do when hiring a construction marketing service:

Understand your own needs.

Before you can expect a construction marketing service to be able to understand your business and your marketing needs well enough to help you reach your goals, you need to know them yourself. Do you have goals set that can help your marketing service focus their efforts and understand your demands? If you do not have objectives, neither will your marketing service.
[Read more…] about Hiring a Construction Marketing Service

How to Write Blog Content

By Filed Under: Blogging

You can write blog content by sitting down and going wherever your mind takes you, but don’t expect to attract many readers with it. Some bloggers make the mistake of treating their blog something like a personal diary for entries that randomly go from point to point. While they may have some loyal readers, they will never achieve maximum success possible without professionally structured blog content.

Use a simple structure

Each of your blog articles should have a standard layout that readers will recognize as yours without seeing the top of the page. This eases readability and increases the comfort level of repeat users. It also simplifies things for you, because you will eventually have writing for your chosen structure down to a science. For example, you may decide that each entry will have a catchy title, four subheadings, one header image, and a “tweetable” call-out somewhere in the middle.

Write for SEO without keyword stuffing

SEO is the hot term in website content right now, for good reason. Search engine optimization determines your ranking in search engine results and decides how many people will be presented with your blog as an option to click on. You will need keywords in your posts without making them awkward to read. External links directing back to your site are highly valuable for SEO, which is a key reason to be involved on social media. Keyword stuffing can backfire on you when people dismiss your content as uninformative.

Develop your own style

Your readers want to hear you, and your passion for your topic will shine through if you allow your personal voice into your writing. While you will want to keep your target audience in mind, blogs that are written in a mechanical style that lacks personality are less likely to attract and keep readers. Develop a style in your blog writing that is one of the reasons people come back.

Encourage interaction and sharing

Include a conclusion to each blog post that requests reader feedback or action in some way. Respond to each comment that is posted, so that people will be willing to join the conversation. Make sure your buttons for social media sharing or “tweetable” links are obvious and offered in more than one location in each post. For your blog to be great, it will take people other than you sharing it.

Blogging is still the best way to develop leads over the long-term. If you don’t have a blogging campaign in place today, you are missing out on business next month, next year and the year after. Don’t want to write, no problem, we’ve got you covered! Click here for details.

4 Types of Facebook Ads that Will Help You Become Successful

By Filed Under: Facebook Marketing

There is a plethora of different types of Facebook ads available for you to use, and you will want to find the one or ones that will work best for your business. While you may think that one is enough, my experience states that it usually takes numerous ads to be successful on this platform.

Here are 4 types of Facebook ads that will help you become successful:

Link Click Ads

These ads work with multiple placements, which is perfect for reaching larger audiences. You can include a link in these ads that people can click on to go to your website, landing page, or blog post. The best thing about these ads is that they can create more likes for your page, and they can also create much-needed engagement as you remember to reply to the comments!

Video Ads

Video ads are very similar to link click ads, but you get to use a video instead of a still image. You can even choose to have you video play on a continuous loop, so that no one needs to make the decision of whether they want to click on it or not. Most videos are only fifteen to thirty seconds, but you can make yours as long as you wish, as long as it doesn’t go past two hours in length. Although, I have no idea why anyone would make a video for a marketing ad that would last that long! No one would watch it!

Carousel Ads

If you have the type of business that promotes numerous products, you will want to consider creating a carousel ad. This ad format will allow you to show up to ten images, videos, headlines, links, or a combination of them all. They will all scroll as the ad is playing, and people can click on one of them to be taken to your website.

Page Like Ads

Increasing the likes on your page is extremely important, because it will allow your posts to be seen in those people’s news feed. These ads include a picture of your choice, a short blurb about your business, and a direct link to your Facebook page. The most important feature of this add is the instant button where everyone can like your page immediately, without even going to your Facebook page.

These ads are all fantastic options for you to choose from as you are considering which ones to use for your Facebook marketing. You may have a favorite, or you may want to use them all for your marketing campaign. The choice is yours, but make sure you make your decision wisely. You want to use these ads to make money, and not because you want to make videos to post online.

 

Craft Steel

By Filed Under: Work

Client

Craft Steel Works is an experienced and creative steel building company with years of experience in the commercial and residential construction industry and a unique knowledge and expertise which they use to create the best steel building solutions.

Challenge

This was a new company needing a new website that showed the work they could do from another sister company. The startup has years of experience from the principles of the company, but no images or track record to help them sell their steel buildings.

Solution

We created a site that was strong and told their message in a bold way. Integrating plans and layout designs on a sales page gave them the ability to sell their design right from the site while allowing the rest of the site to do most of the heavy lifting in terms of company information and policy and process.

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