Do you sell high-ticket remodeling? Do you offer financing? If you leave it to your prospects to figure out how to pay for your project, you are leaving deals on the table.
Contractor Marketing Tip: Trust is a Must!
So here’s one that you’re going to have to pay a little bit of attention to because it’s almost kind of in reverse. Anytime you offer something or try to sell something on your website, it’s going to have to be proportionate to the level of trust that you’ve gained through their journey on your website.
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Does Your Website Pass the Smell Test?
So here’s one for you, according to a survey by the Better Business Bureau, the most trusted advertising medium online is your own company’s website.
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Do Your Prospects a Favor This Summer: No Out of Office Replies!
It’s summer, we get it. People use July and August to get away from it all. Even in the throws of 15-hour days, you are going to find yourself taking some time away from work over the summer months. The one thing you shouldn’t do is turn on your out of office reply. Watch the video for my solution.
A Reality Check on Construction Selling-Poolside
We are all in sales, somehow, some way. But too often selling is made out to be too complicated. If you can just remember that boiling construction marketing and construction sales down to their lowest common denominator means it is just a one-on-one conversation between two people. From your flyers and newsletters to your estimates and follow ups.
People Don’t Want Your Ebook for Their Email
That day is gone. Homeowners can get just about the entire blueprints to build their own space shuttle on line these days…for free. They know the value of their email addresses, and they know the hassles of dealing with identity theft, so they aren’t giving up their info for your ebook anymore. If you want people to share with you, you have to share with them, and it has to be you first.