Personalization is a must these days if you want to truly connect with your customers and prospective customers in order to give them the kind of experience that will lead to their satisfaction and you making sales. It is also important to understand a typical buying process and sales cycle, so you can move your […]
About Darren
The Contractor’s Art of the Upsell
You’ve filled your funnel and you’re starting to see a steady stream of construction clients on your calendar. Congrats! That’s a great start to building a rock-solid business for the future. But the work doesn’t end with that first close. In reality, you’re just beginning. Your next job is to continue to make offers (and […]
How-To Videos: Show Off Your Expertise and Your Personality
There’s a reason why so many top contractors hosting virtual how-to videos: they’re the perfect way to showcase your expertise…even if you think you don’t have any. Seriously, everyone is an expert in something, but if you’re breaking into a new niche, or simply trying to “up-level” your brand, then a series of how-to videos […]
Hello Tech Support? How to Tame The Gremlins in the Machine
No one can know—or do—it all. And if you’re in business, then you know there are a lot of moving parts that all have to be managed. Websites, vendor sites, email managers, video editing, copywriting, and file storage…the list goes on. And here’s where many contractors fall down. They try to bootstrap everything. Need a […]
Contractors, You Are Your Brand
Here’s a secret successful contractors know: customers don’t buy a product. They buy you. Your personality. Your experience. The unique qualities only you possess. There was a time when “branding” meant a logo and a slick catalog, but in today’s online marketplace, the real value is not in appearing to be a big company, but […]
The Missing Element in Your Sales Funnel
The first thing new contractors learn is the power of their sales funnel. You’ll find 100 books to help you plan your sales funnel, and yet you still can’t accurately plan out a few month’s worth of work. So what’s missing? Cohesiveness. I know, I know. You email regularly. You’re making offers. You even […]