Construction Marketing | Construction Marketing Consulting

A boutique construction marketing consulting firm

Darren

I love Email Marketing

I love Email Marketing

By Filed Under: Marketing & Advertising

Funny story. I started a non-profit to help kids who want to participate in the performing arts. When I built the website, I used the code for my newsletter as a placeholder expecting to change it once the site went live.

Well, I forgot

And for 60 days now, I’ve added emails from parents who want their kids involved in the theater to my construction marketing email list.

Guess what…?

When I realized it and I sent out info to some of the people subscribed, about half said they wanted to stay on it, and that they could use the information in their jobs.

Having an email list that you can talk to on a regular basis is awesome. Having one-on-one communication with people who want to hear what you have to say helps you rise above the noise.

Just make sure to make your emails mobile friendly, since 66% of all email is now being opened on a mobile device.

Chasing the Wrong Game

Chasing the Wrong Game

By Filed Under: Blogging

I was reading a few articles today and came across one titled ‘Business Blogging. How to Go Viral.’

That is absolutely the wrong metric to shoot for. It doesn’t matter if you are a plumber trying to get $69 drain cleaning jobs or a major remodeler looking to talk to people who want hundred thousand dollar additions, you should look to speak to one person; your best client or customer.

Not a hundred thousand people who have no interest in what you are selling. This is why marketing is broken for so many contractors, because they are being told the wrong things about marketing online.

5 Minute a Day Social Media Strategy

5 Minute a Day Social Media Strategy

By Filed Under: Social Media Marketing

Get a before picture and an after picture.

Combine your location hashtag with project type hashtags.

Post to Instagram once a day.

Should take you about 5 minutes a day, gives you exposure on the leading image-based social media network, verifies you can do the work you say you can, and keeps you in front of people who might be looking for what you do.

Money is Hiding Everywhere in Your Business

Money is Hiding Everywhere in Your Business

By Filed Under: Strategy

You probably are doing great these days, jobs continue to come in and the phone is ringing, but it won’t always be like that. Right now is the time to find holes in your bucket and patch them so when the lean times do come, you are more prepared.

The holes don’t get bigger than human capital

Your people, by accident or on purpose, waste more of your money than anything else in your organization.

Call it management, call it being the boss, but spend time looking at everyone in your company. All your project managers, accounting, entry-level people, your gophers, everyone can improve their efficiency which increases your revenues and makes your entire organization more effective.

Remember, people don’t do what you expect them to do, they do what is inspected!

The Case for Just One Thing

The Case for Just One Thing

By Filed Under: Construction Marketing

I am a firm believer in offering just one service…if you can. A lot of contractors want to do everything because they are afraid of missing out. My contrarian point of view (which has been shown to succeed) is to specialize. If you can be the best basement finishing company in your area, do it.

If you like doing bathrooms because you like the cool feel of tile, then go for it.

The benefit of specialization is you become known as the defacto expert in that market for that job type. You get pricing breaks on supplies since you will buy less of everything, but more of some things.

Finally, being the expert in your market will protect you from the deeper-pocketed competition when it comes…and it always does.

Contractor’s Guide to SnapChat

Contractor’s Guide to SnapChat

By Filed Under: Construction Marketing

Future Snapchat plans…None!

Only 9% of marketers plan on increasing their Snapchat organic activities over the next 12 months, down from 16% in 2018. A significant 76% of marketers have no plans to use Snapchat, up from 72% in 2018.

This platform is useless, I don’t care what the market tells you.

Source: https://www.socialmediaexaminer.com/wp-content/uploads/2019/05/IndustryReport2019.pdf

The “Before it’s Too Late” Reality Check

The “Before it’s Too Late” Reality Check

By Filed Under: Construction Marketing

Most contractors I talk to these days are doing well. So, if you aren’t, something is wrong, and it is probably one of these 3 things;

  • People
  • Product
  • Process

You are too close to the situation. You need to find an honest 3rd party who knows what they are doing who can be your voice of reason. Some of the best advice you are going to get will come from someone who isn’t knee-deep in it. Someone who is ‘zoomed out’ is going to help you much more than someone internally who is ‘zoomed in’ on the situation.