Facebook spent a year inflating their video views by 900%. Imagine anything else in your life being wrong by 900% and tell me you wouldn't throw it ...
What Works Best For Website Traffic? This.
Content is the engine that drives search to your site, brings user engagement to your brand, and develops new leads. That’s fancy marketing speak ...
Another Example of Trust Trumping Everything
Take your best salesperson (it may even be you) and fire them today. That's right, fire them. The reason I'm saying fire your best salesperson is ...
A Word on Forms
There seems to be an approach to form-building taking root in web design that I want to warn smart contractors like you to stay away from. It is ...
People Should KNOW You Are an Expert Without You Telling Them
I was reading an article on Medium today and the writer's headline was something like "I'm an influencer, and why that should matter," and his title ...
Instagram By The Numbers
Instagram has 1 billion ACTIVE monthly users. Some of them probably own homes in your area. Some 500 million of those users engage DAILY on the ...
A Blog as Your Business
Read a great article by Neil Patel titled "A blog isn't a blog, it's a business" and I thought to myself that it has been a long time since ...
Why Amazon Will Win The Home Services War
Right now, Google and Facebook are beating each other's brains in for your marketing dollars. But, somewhere in the not too distant future, a new ...
Why Your Online Advertising is Probably Not Working
Most of you reading this are my age (roughly) or older. You grew up watching the boob tube. You listened to the ball game on the radio. In other ...
Do This to Gain Trust
Trust is a funny thing. You can spend a lifetime building it with your spouse, your partner, your kids. Everyone you interact with trusts you to a ...