As a roofing contractor, you serve a slightly different market than a typical contractor trying their hand at traditional construction marketing and will need to market yourself differently. If you have a niche product, say something such as steel roofing, traditional construction marketing may be part of your strategy, but it will likely not be your main focus. Successfully marketing a roofing company involves other strategies. [Read more…] about Construction Marketing For Roofing Companies: An Overview
Creating a contractor website that is effective in today’s market isn’t as easy as it used to be. Most of us, at one point or another, have probably toyed around with websites, creating plug and play website with site builders and random content. Back then, you had to worry about how many images were on your page because most of your visitors had a dial-up connection, and mobile compatibility wasn’t even a thought. [Read more…] about Why Should Contractors Rely on Responsive Web Design?
As a contractor, you may not be eager to hear this, but the number one thing that you can do to improve your website and increase traffic is to write a blog. You would probably rather be on a project site or writing a quote, but don’t dismiss the effectiveness of a high quality blog for your construction business.
An established blog can expect to drive an average of 55% more traffic to your website than a site without a blog. [Read more…] about Want a Top Contractor Blog That Builds Your Business?
Why you should avoid contractor website templates at all costs: If you’re looking for a new restaurant to try, a place to buy a new sofa, or a company to remodel your kitchen, where do you look first? 15 years ago, your answer probably would have been the newspaper or your local phonebook.
Today though, all the information you need is available at your fingertips through the wonder of the internet. [Read more…] about Why Contractor Website Templates Are Like The Trunk Slammers of The Website Trade
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Today I want to talk about keywords. I want to talk about the way keywords relate to your prospect and how to reflect it in your content and blog posts. Every day I talk to someone who wants to rank for “kitchen remodeling” or “bathroom remodeling.” I spend the next 20 minutes explaining that it is A., almost impossible, and B., why you don’t want to anyway. [Read more…] about Why You Are Chasing The Wrong Kind of Keywords