Copy on websites is different from ad copy. Not just for the obvious reasons, but because the attention span of readers on your site is much shorter than your advertising off line…if you can believe that. So, you have to close them on reading more within the first 50 words.
If your construction website generates a lot of traffic but doesn’t convert that traffic into leads, what good is it? You need to rework your existing content or site design in order to get people into your sales funnel in order to do business with them. It isn’t about how much traffic you get, it’s…
If your web host promises unlimited everything, your site can still go dark due to over-use of the CPU. So make sure you check your hosting company’s TOS to find out exactly how much of the server CPU you get to use before your site goes offline.