Copy on websites is different from ad copy. Not just for the obvious reasons, but because the attention span of readers on your site is much shorter than your advertising off line…if you can believe that. So, you have to close them on reading more within the first 50 words.
2 responses to “Sell it Inside 50 Words…Or Else!”
Great marketing tip and your use of video. I have learned a lot by reading and listening to your blog posts and have gone and reevaluated my site and others. Just when I thought I was done…I have more work to do. Websites evolve constantly! Great use of the widget with the word “FREE”, it got me to click on.
Thanks Barbara for commenting and reading! Happy to help!