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Online Reputation Management Strategies

Online Reputation Management Strategies

Online reputation management strategies focus on creating and maintaining an excellent reputation. They will include social media, PR tools, and advertising. Managing the voice of the consumer is vital to the success of reputation management. The main objective of online reputation management strategies is to combat negative claims and build trust with customers. The goal is to create a positive brand image. To accomplish this, companies should create a website and encourage earned media. This includes blog posts, news stories, and other positive mentions.

online reputation management strategies

Responding to negative reviews and feedback is an essential part of online reputation management. If a customer leaves a bad review, do not delete it immediately. This will only make the customer angry and they will move on to leave another review. While you may feel that this is unnecessary, it is better to be polite and respectful than to ignore the comment. Also, don’t make it personal – avoid appearing too petty or boastful.

Developing a strategy for online reputation management is vital to the success of any business. The first page of Google search results is crucial, as only 1% of people look past the first page. It’s important to be prepared to respond to any negative comments or reviews in a professional way. Even if the review is negative, responding in a timely fashion will be beneficial. You’ll be glad you did. If you don’t have an online presence, hire a company that has a solid digital presence.

An effective online reputation management strategy should include the use of an SEO-based crisis management guide. This is an effective strategy to deal with a crisis quickly and protect your reputation. If you have a reputation-management guide, you can respond effectively and efficiently. It’s essential for every large company to have a crisis plan. It helps you deal with difficult situations and stay ahead of the competition. It’s important to understand the importance of transparency and being transparent. Then you’ll be well-equipped to handle online conversations.

An online reputation management strategy should be a part of your overall marketing strategy. It should be proactive. It’s imperative to respond to negative content and respond to all complaints, as this is likely to reflect poorly on your business. If you’re not responsive, the negative content you uncover on the web will damage your brand’s reputation, and your competitors’. It’s critical to ensure that your brand gets the attention it deserves.

An online reputation management strategy is an essential element of business marketing. Using social media is an important part of any successful online reputation management strategy. It’s important to respond quickly to negative sentiments and to keep up with updates on your industry’s competition. Moreover, an effective online reputation campaign is essential for your business. An excellent online reputation management strategy will increase your brand’s awareness and customer trust. If you don’t want to be found out by a negative review, you should be responsive and respond professionally.

An online reputation management strategy is essential for the growth of any business. It can protect a business from negative statements and can help it maintain a good reputation online. Regardless of the size of your business, online reputation management will prevent negative statements from spreading across the Internet. It’s important to know what you’re up against, and to address problems quickly. This is an essential part of growth strategy. A strong reputation management strategy is essential for the future of your business.

Social media is a crucial part of online reputation management. These channels will allow you to monitor and respond to negative posts and comments. In addition, you’ll also want to check out any reviews of your products or services. Keeping an eye on these sites is the best way to maintain a positive reputation. It’s also crucial for your business to be active in social media. In addition to reviewing the feedback of your customers, your business will also receive feedback from customers on the strength of its services and products.

Your reputation is important to you and your business. Your online presence can improve or harm your brand. It will be an effective marketing tool for your business. Moreover, it will improve your brand image on Google Searches. By monitoring your online presence, you’ll be able to identify any negative reviews and keep them at bay. Your customer’s experience is crucial in building a brand. You can easily manage the quality of your customers’ feedback and enhance your reputation online.

What Negative Reviews Can Do to Ruin Your Business

If you’ve been around for any length of time, you know that a negative review can destroy your business. People don’t like to write bad things about a business. But if you’ve gotten five or more negative reviews, you’ll see a big impact. Consumers are increasingly relying on online reviews to make decisions. And they’re trusting them over personal recommendations, too. So how can you stop them?

The first step is to decide whether the review is true. Even if it’s not, a negative review can still have a huge impact on your business, and you don’t want to make it worse. You’ll want to sit with the content of the review before taking action. Don’t react online or in person. Instead, sit with it. Take the time to think about what you can do to address the problem.

A positive review can do a lot of good for your business. It can help you get more customers and keep your current ones. But don’t ignore bad reviews on social media. The number of these reviews can be as high as thirty, and they’ll affect your reputation. Your customers won’t buy from you if they read bad reviews about you on the internet. If you’re not careful, a bad review can hurt your business reputation.

While a negative review can ruin your business, it can also help you learn how to respond. A genuine apology is important in the early stages. It can change the customer’s perception of your business. Besides, the most common consumer wants an acknowledgement of the problem. But a genuine apology is enough to change their mind. You can also take the conversation offline and offer a solution. Regardless of whether it’s a real or fake review, an honest apology is the best way to respond.

A positive review will help you gain new customers and boost your business’s profits. A negative one will turn consumers away, so it is important to respond in a professional manner. Fortunately, you don’t have to worry about the negative reviews on your website. In fact, a positive review will help your business grow and improve its reputation. When a customer has a bad experience, they will most likely share it with their friends on social media and on your website.

Negative reviews don’t just ruin your business. They also hurt your reputation. If your company is receiving many negative reviews, it may be a good idea to hire a professional to handle these reviews. A negative review will hurt your business’s reputation. If you have a positive review, it’s vital to respond with a positive response. Otherwise, you risk looking like a troll.

A negative review can damage your business by destroying your reputation. It can also cost you valuable web traffic. If a customer reviews a product or service negatively, it will be difficult to recover. That’s why it’s crucial to monitor your business’s online reviews. It’s not surprising that a positive review can make or break a brand’s reputation. But the downside to a negative one is that it’s impossible to respond to it. If the review is written by an unknown individual, there’s no way to prevent it.

There are other ways to counteract negative reviews. You can invite the reviewer to contact you directly to express your concerns. However, the process of removing a negative review can be difficult if you hide it on the Internet. Fortunately, online reputation management tools can help you fight negative reviews and ensure that your online reputation remains positive. And if you do receive a negative review, it’s important to respond to it.

If you’ve received a negative review, you’re likely already aware of its potential impact. But you should also understand that it’s not always possible to avoid all negative reviews. A customer’s negative review can be a reflection of their own opinion, so it’s essential to respond in a timely manner. And, remember, if the customer doesn’t feel comfortable doing so, they’re probably not going to recommend it to anyone else.

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The Future of Construction Websites in 2022

There’s something wrong with most construction websites today and it is costing contractors like you money…big money. Your website talks to people willing to spend $25k, $50, $100k on home improvements.

Your construction website is costing you business

You don’t see the people who check out your site and leave without contacting you, they just…leave. Problem is, with them goes their checkbook and your next payroll or truck payment.

My name is Darren Slaughter and I’ve spent 20+ years in construction marketing and website design. I’ve talked to hundreds of contractors of all sizes in six different countries over the years, and the one thing I know for sure, 98% of you hate worrying about your website.

In fact, it took a good 5-7 years for the construction industry to catch up to they needed a website. It was the same guys who said the internet was going to be a passing fade, that social media was useless and that you already got enough work from referrals so you didn’t need a website.

Well, that was then and this is now!

You’ve gotten a website up on the web, probably kicking and screaming the entire way. I mean, no one wants to be told they have to do something, but you realized the value of an online presence, so you got your act together.

Most construction websites started out in one of these categories

  • You got your brother-in-law who likes to play with computers to build one.
  • You paid someone in the website business but who doesn’t have any experience making construction websites.
  • You figured “I build houses for a living, I can certainly build a website myself.”

Let me go over why all three of those outcomes have probably left you wanting.

The “family or friend” website is the most common example we come across. You hired someone close to you who convinced you they could build you a website. So you throw them the keys, they whip something up, it passes for good enough, and that’s what you’ve settled on.

Why you are losing

Having no experience in construction or construction marketing, your brother just took whatever materials you had laying around in hardcopy and he put them online. Basically, you got yourself an online brochure. It worked for a while but now you realize your competition has taken their online presence seriously and they are eating your lunch. Well, I can help.

The “you paid a pro to build your site” site. I love working on these types because most design shops throw up all over the screen and put everything possible on a website just to make it look pretty, but it converts for shit.

Not only is the website not working, but you paid to have this one built! The problem is again, not having experience building construction websites is going to bite you in the ass in the end. Why? Because construction websites are an animal in and of themselves. Your website is responsible for bringing in people who want to spend a lot of money…but your site isn’t set up to convert that kind of customer. Sure, you get the occasional bath to remodel or a couple of windows or a roof here and there, but your website is COSTING you hundreds of thousands of dollars a year.

How?

Because I’m sure your website already gets enough traffic, it just isn’t converting. That’s because you let Jimmy with his graphics design degree build your site. Again, your site is responsible for hundreds of thousands of dollars in revenue a year…again, I can help.

Finally, we come to the “I build houses so I can build a website” crowd. Guess what? I can build a deck, but you wouldn’t want to walk on it.

These are oftentimes the worst sites I see. They are cobbled together with virtual duct tape and gum, usually with content lifted from some other website (a big no-no by the way). But since you made it yourself you are proud of your creation, and you should be, it isn’t every day you build a website.

Well, I’ll tell you what, I build websites every day and unfortunately most DIY websites stink. Now I know what you are probably saying to yourself, “who the hell does this guy think he is telling me my website stinks?” If I had you take a look at the deck I built, you wouldn’t mince words with me, right? An improperly built deck can be dangerous.

So can improperly built construction websites!

The problem is, there is no immediate sign of danger or impending doom. So this site sits out there on the web costing you one project after the other. Then one day, my phone rings and you and I are off to the races getting you a functioning website.

Does this website make me look bad?

I want you to do something right now, I want you to go to your website and look at it as one of your customers, and ask yourself this question,” would I buy from this website?” It’s a valid question because your prospects are tasked with that same thought a hundred times a month. If your answer is no, then let’s talk, and let’s get your site making you money again. If your answer is I’m not sure. Well, that is as good as a no, so let’s talk.

If you said yes, you are either too proud to admit your site is costing you money or you’re one of the 1% club who can go build houses by day and high-performing websites at night, in which case, we should talk for other reasons!

If you answered no or are not sure, I’ve got some help for you below. Here are the 5 things I see the most that cost contractors money, and lots of it.

Five Things You Can Do to Fix Most of The Construction Websites Out There

Navigation

Most people, both DIY contractors and website design shops spend little to no time focusing on the navigation of a site. Trouble is, the navigation is the sales funnel your readers are supposed to travel through to contact you. Navigation plays a HUGE part in the success or failure of your overall site. Do it wrong and it will cost you, do it properly and you just made yourself an extra $50k this year.

Linking Away From The Site

Do you know all those trade groups you belong to? Do you know that profile you have on Houzz? The listing you have on the manufacturer’s site? They are all costing you business if you do this one thing…I’ll tell you when we talk!

Pictures

There are subcategories to this one, so stay with me. The first one I want to talk about is not enough photos. You don’t have nearly as many photos on your site as you should. Words, you probably have a lot more words on your site than you should these days since people aren’t reading anymore. Finally, a word on ‘before’ images. There are only a few circumstances where using before images on a website helps. I’ll teach you those or do those for you when we talk.

Talking too much about yourself

We run websites through a platform that tells us how many times you talk about yourself versus how many times you mention the customer. This number is normally skewed big time to the former. Contractors love to talk about all the stuff they can do. They brag about how many awards they’ve gotten, just how great they are in general.

That’s fine…as long as you do this one thing that I’ll tell you about it when we talk.

Google me

Google My Business is a big deal these days and not only do you have to have a quality site, but you better have a robust Google My Business campaign going. If not, then this is going to happen…again, we’ll go over it when we talk.

Finally…Apathy

Most contractors get to a place where they figure whatever they have online already is good enough. The logic is, as long as the Jones’ have a way to find my number or email, that’s good enough for me. Well, that is costing you hundreds of thousands of dollars and you don’t even know it. I’ll tell you why.

To be blunt, if most contractors treated their tools the way they treated their websites, they’d be out of business. Conversely, if contractors would spend even half the time or money they spent on tools, certifications, their fancy pickup that hasn’t seen a pile of dirt in the back in years, they’d be rich.

My job is to help make you rich, or at least add a couple of hundred thousand dollars to the topline a year. If you’re ready to move your site from the backwater roads of the internet to the superhighway in leadstown, we just have to talk. So, how about it? Ready to move the needle and improve your bank account? Maybe start with a free homepage audit? If you want, you can check out one of the 300 videos I have on Youtube to help get you started.

 

 

 

 

 

Contractors: Stop Worrying About Marketing and Do This

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A month or so ago I asked my newsletter subscribers one question; What would you like to know more about marketing your business? If you aren’t getting the newsletter, you are missing out, so go subscribe by clicking here. But what I’ve come to the conclusion is, for as much as you think your marketing isn’t working, it is still doing a good enough of a job to send traffic to your website, but it is your website that isn’t converting it into business. Below are some questions I received, and how we can tie each of them back to your website underperforming.

Your questions with my answers:

Question: How much of my print advertising isn’t being seen? My guess is 75%-90%.

Answer: Your website already sees more than enough traffic to make you a very happy contractor. If 10-25% of your ad spend is driving people to your website and you aren’t converting anything, it is time to look at the content, design and/or layout of your site.

Question: How to target customers who aren’t just looking for the lowest bid?

Answer: Your content tells your story. You make people well aware long before they call you that you are not going to be the cheapest solution, but you will be the best. You can tell them in the project amounts you talk about, the areas you work in, the materials you use. You make yourself look ‘not cheap’ and that will do a good job weeding out lowest bid buyers.

Question: How to use Facebook ads correctly?

Answer: Drive traffic from Facebook to your website, then use Google to remarket to them. Ever been to my website then see my ads for the next 30 days? That’s on purpose. And you should be doing it too.

Question: I wish there was a magic button to push in times like this to make things better. If there is, what is it?

Answer: It is your website about us page. I see so many about us pages trying to do the job of services pages when the about us page is your chance to shine. The about us page is the second-most read page on your site, and if you have a bad one, you are suffering for it. A good about us page gives the reader the rundown on the who, what, where, when, why and how of you, your business, your partners, your services and even the company dog if you want. My point is, make it personal.

This page is where you show off too. List your awards, memberships, affiliations, and recommendations. Just don’t link out to them. Your Houzz builder of the year award, great, just don’t link out to Houzz. Keep’em on your site.

Question: Half of my marketing works, the other half doesn’t. How do I know which half?

Answer: Thank your personal God that you are getting 50%! Most people don’t even see a quarter of that. But seriously, you are helping make my point. If half of your marketing is working, then your website isn’t doing the job you hired it to do, which converts that 50% into prospects.

Question: Where is the money best spent? Where are the best leads coming from? I know you can ask the customer, but they never give you the right answer.

Answer: Your website. Your website, and who cares? The best money you can spend online is in support of your own website. Content, design, layout, calls to action, driving traffic to it with paid ads, you can’t lose spending on the only property on the web you own. Number two, 90% of customers decide to do business with you based on what they find on your website. That should take care of that. Finally, when the customer says, “I found you on the web” just ask if they mean your website or somewhere else first. They are always going to get to your site, you just want to know if they started there or not.

Question: Nothing, I have it covered.

Answer: No. no you don’t. There is always something you can improve on your website to make it do better work for you while you are out working for it.

As you can see, your website does a lot of heavy lifting for you. Give it the tools you’d give to your best foreman, worker, admin or gopher to do their job better, then get out of its way. If you don’t know where to start, start with a free homepage review. You can read about it here.

Have a great week!

Darren

8 Ways to Getting Your Website Sell More Deals

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You never get a second chance to make a first impression. The old adage is true, but it is also true that the last impression can be the strongest. Your website is likely to be the first and last place that prospective clients go before deciding to do business with you. You have probably worked diligently to make your website attractive to new visitors, maximized SEO to ensure that customers can find you, and included useful information to draw people in. However, have you done everything that you can to guarantee that those visitors will decide to do business with you?

Features that sell
Websites for contractors need to instill visitors with confidence. Your prospective clients are preparing to spend a significant amount of money, so your website needs to reassure them that you can be trusted to complete quality work within the contracted time. You can use some clever website elements to do this.

Gallery
As a contractor, the most effective selling tool that you have is pictures of your completed work. Your website should include a gallery of high-quality pictures that feature your best work. Include a variety of photos that demonstrate with the diversity of your skills and the number of homes that you have renovated. The objective of your gallery should be for each person who views it to see a picture that makes them say, “That is what I want. Right there.”

Testimonials
More than anything you can say about yourself, visitors to your website will trust the words of your past satisfied customers. Websites for contractors should always include a page of honest, well-worded testimonials that serve as word of mouth recommendations to the people who are considering hiring you.

Certification
Back up those testimonials with certification of your license and insurance. Potential clients will feel better about contacting you when they see that you are fully documented and transparent about it. Give them the sense of security that they need before signing on the dotted line.

Sample job timelines
You can take care of some of the inquiries that you normally receive by providing the information on your website. Along with a large number of pictures of your completed work, you can give potential clients an idea of how long it should take to complete a particular type of job. Sample timelines can give an overview of what needs to occur in what order and how long each task takes. This ensures that you are on the same page to begin a project with realistic expectations. It also gives clients the impression that you have performed tasks enough times to know exactly what to expect and to expedite them professionally.

Request for Quote
Many people who are thinking about hiring you may be intimidated by the idea of picking up the phone and asking for a personal quote. Providing a web form can work to your advantage and theirs. You won’t miss out on leads, and they have the opportunity to carefully write out their wants and needs in the request for quote form. This will provide you with better information going into the quote visit, and helps them feel more comfortable. It is also more convenient for you to respond to their request when you are free than trying to take phone calls requesting quotes while you are out on another job site.

Calls to Action
Each page of your contractor website should include some form of call to action. Encourage visitors to “Call today,” “Request a quote,” or “Tell us what you think.” It may seem obvious, but people will interact more with your website if there are clear instructions to do so. Reassure them that any contact puts them under no obligation, and offer an initial consultation or quote free of charge. “Free” is always a good thing to emphasize.

Concentrate on Content
Each of the above features is important to have included in websites for contractors. In addition, each page needs to have quality content. Establish your company as an expert in home building or renovations by writing a blog that offers homeowners tips and shares evidence of your expertise. Allow visitors to subscribe to your blog or newsletter in order to generate leads.

When utilizing the recommended contractor website features, ensure that images are professional quality and text is well written and informative. Your website has the power to strengthen or weaken your brand name. Make sure that your website visitors are left with a positive impression.

As part of your content, share your company’s mission or your reason for being in business. When you are open about your passion for your work, customers can feel a greater connection to you as a person. They will remember you, not just the number at the bottom of your quote.

Not sure how your website is working? Try a free, no obligation homepage review. You can read more about it here.

The Secret to Building Brand for Contractors Online

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It’s 2018, the key to construction marketing is that you’ve got to be using social media, you know that right? You have to be online, you have to. It’s not as if you can say, well, I’ll get a website, I’m good. You have to be online. Pew Research Center says that 71% of female internet users are using social networking sites.

So regardless of whether or not you’re into it or you’re a part of the conversation, the conversation is happening, it’s being had. And Mrs. Jones is having it with your competition because they’re on, they’re using social media and they’re getting the benefit of at least having the conversation and having mind share.

You need to have a plan to take part in these conversations, to be part of the engagement, because if you’re standing on the sidelines thinking it’s a fad and you’re not engaging and you’re not positioning your message, you’re at risk of becoming absent from the conversation entirely. You can even just use social as a listening post, you can get a good idea of what’s going on in the public and a general consensus of what’s happening in your vertical.

Now, it may not be Mrs. Jones who’s going to write you your next check, but if you can learn about what’s going on in the marketplace, if you can keep your ear to the ground and hear what’s going on and anticipate the questions that you’re going to get from your prospects and have an answer, then guess what? Then you become the expert.

They’re online, they’re seeing you, you’re answering their questions, you’re talking about the product or service that you provide and you’re going to have a better chance at positioning yourself as the expert because being a contractor with the right answer means you’re going to get the job done.

So if you’re not on social now, get on there, get to it because your customers are.

Say “No” to Roofing Website Templates

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You’ve heard that you must have a professional website for your roofing contractor business. That’s true. You have probably also noticed that there are plenty of roofing website templates available. They seem like a temptingly great idea – a quick, easy solution to your need for a company website that won’t take up too much of your time, energy, or resources.

For at least 10 reasons, you should say “No” to roofing website templates:

You need to look professional
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