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10 Tips to Writing Compelling Copy For Your Construction Business
Writing copy can be easy if you’re good at it, but only if your copy is compelling enough to capture your readers’ attention and ultimately, their money. If you’re not a seasoned copywriter who already knows the tricks of the trade, pay close attention to these tips on how to write compelling copy that encourages […]
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10 Ways To Marketing Your New Construction Business Next Year
How can you tell if your digital marketing campaign is effective? How can you improve your site traffic, conversion rate, or customer satisfaction with the resources at your disposal? It’s not always easy to measure these things in real-time, but it’s easier if you have these 10 new ideas for digital marketing to think about […]
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The Relationship Game
If your pitches are telling you that you lost by a few grand, and you thought you had a good relationship or rapport with them, you didn’t. If you don’t even get a chance to counter, you had no relationship at all. If you aren’t creating a compelling reason to work with you besides money, […]
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You Do You
For contractors, just be you and don’t worry about being a brand. Don’t be something you’re not. Its always better to just be 10% more of you than 100% more of something else. What I mean is, just elevate your personality 10% more for the web; in your videos, in your images, with your […]
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Passion Above All
Steve Jobs said, and I’m paraphrasing, you have to love what you are doing because if you don’t when it gets really hard, you will quit. That’s where passion comes in When you find it hard to generate new business, find the right talent, get that prospect to sign, you have to have passion. Passion […]
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Video Done Right
Video is the best way to build a relationship with your customers. You can’t educate them better in an entertaining way that evokes personality…yours. And it’s easy Create a video series that explains your business, what you do and the nature of the ecosystem that surrounds and supports your business. Now put yourself in the […]
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