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January 2012

  • What Disney Can Teach You About Bad Execution

    So, this past weekend I went into a Disney store with my daughter. She had $20 from the tooth fairy who visited Grammy’s as well as her own house (I don’t know either) that was burning a hole in her pocket. As she perused the aisle of princess trinkets, I noticed a small, little end…

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  • What Coke Can Teach You About Marketing

    Wanna be the top rated brand in the word? Spend north of $2.6 billion a year in advertising and be around for the last 100 years with some of the most innovative advertising ever. Don’t have that kind of coin? Specialize like Coke Coke has about 100 products in its stable; from water to tea…

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  • Contractor Website Basics for 2012

    I often find myself explaining to contractors during sales calls what the bare bones minimum they should have when it comes to their website. Sure, many want all the bells and whistles, but they cost, and with so many people having champagne taste and beer money, I thought it would be a good idea to…

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