I don’t know about you, but I take every sales call that comes my way. For one, it is professional courtesy and two, you never know when you just may hear a little something or grab a line you can use on your own sales calls.
In the famous words of Blues Traveler, the hook brings you back (watch the video, you’re welcome!) and every page on your website needs to have a hook too. There has to be something on each page that interests them that makes them bookmark your site. Google loves when people bookmark sites, it’s a citation…
By using the content the right way, you can get your prospect to fall in love with your company long before you ever talk to them. The things you do on your site, the things you do with social media all have an impact on how you are perceived in the marketplace.