In the famous words of Blues Traveler, the hook brings you back (watch the video, you’re welcome!) and every page on your website needs to have a hook too. There has to be something on each page that interests them that makes them bookmark your site. Google loves when people bookmark sites, it’s a citation that that page is worth reading. Make sure each page has something that compels your reader to come back for!
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I’ve spent 20 years helping construction companies market their businesses. My core focus is copywriting and content marketing that sells, without sounding salesy.