In the famous words of Blues Traveler, the hook brings you back (watch the video, you’re welcome!) and every page on your website needs to have a hook too. There has to be something on each page that interests them that makes them bookmark your site. Google loves when people bookmark sites, it’s a citation that that page is worth reading. Make sure each page has something that compels your reader to come back for!
Darren
I’ve spent 20 years helping construction companies market their businesses. My core focus is copywriting and content marketing that sells, without sounding salesy.