One of the keys to a solid home show is knowing what your message is going to be. Sure you have to have a great-looking booth, a fantastic handout and some giveaways, but if everyone manning the booth doesn’t know what to say, or aren’t saying the same thing, your home show could be a…
I recently noticed a competing contractor website design shop who claims “they only work with contractors” but in reality work with everyone, basically stole all of my keywords on my site and used them on theirs. That’s fine…it’s not creative, but it’s fine It got me thinking; a clever way (and more creative) to use…