One of the keys to a solid home show is knowing what your message is going to be. Sure you have to have a great-looking booth, a fantastic handout and some giveaways, but if everyone manning the booth doesn’t know what to say, or aren’t saying the same thing, your home show could be a disaster.
So before you ever set foot onto that convention center floor I want you to take some time and craft your message and then pass that message along to everyone who is going to be on the business side of the table.
Remember, it doesn’t matter what you give them, what you have in your hand-out bag or what your brochure says, it’s going to come down to what you say…so be prepared!