Steve Jobs said, and I’m paraphrasing, you have to love what you are doing because if you don’t when it gets really hard, you will quit.
That’s where passion comes in
When you find it hard to generate new business, find the right talent, get that prospect to sign, you have to have passion.
Passion is what is going to get you through the hard times. It’s what made you start your business in the first place.
I’m sure this isn’t opening any new eyes, it is meant to center you, to refocus you on why you did all this in the first place.