Social media has the same detractors going for that computers did, that the Internet did, that websites did. Oh, it’s just a fad, its going away. Well, all of those things proved the naysayers wrong, and social will too.
SEO, to me, is dead. Now understand I never really was a huge proponent of off-page SEO in the first place, I just don’t care about it one bit anymore. And when I say SEO, I don’t mean: 1. The profession as a whole 2. On-page/site SEO 3. Developing linking via relationships and social media…
Contractors who are smart actively solicit testimonials and reviews from their clients and customers. Sites like Google and Yelp, Merchant Circle and others all vie for the attention of the home improvement contractor to call their sites home for reviews.