Social media has the same detractors going for that computers did, that the Internet did, that websites did. Oh, it’s just a fad, its going away. Well, all of those things proved the naysayers wrong, and social will too.
Social will morph and change and maybe even called something else, but the act of sharing and teaching and having a one-on-one conversation isn’t.
Even the platforms may change. Sure, Facebook will shit the bed one day, Twitter is just getting ramped up, but these platforms or outposts are plug and play. Remove one, insert another, the concept of social sharing isn’t changing.
Cause it really is like going back to our roots. Funny thing about the web, while we are all excited by the fact that we could talk to someone sitting in Germany while in our underwear, the web has brought us all back to thinking locally again…and how to be social in a local environment online.