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Social Media Marketing

The Secret to Building Brand for Contractors Online

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It’s 2018, the key to construction marketing is that you’ve got to be using social media, you know that right? You have to be online, you have to. It’s not as if you can say, well, I’ll get a website, I’m good. You have to be online. Pew Research Center says that 71% of female internet users are using social networking sites.

So regardless of whether or not you’re into it or you’re a part of the conversation, the conversation is happening, it’s being had. And Mrs. Jones is having it with your competition because they’re on, they’re using social media and they’re getting the benefit of at least having the conversation and having mind share.

You need to have a plan to take part in these conversations, to be part of the engagement, because if you’re standing on the sidelines thinking it’s a fad and you’re not engaging and you’re not positioning your message, you’re at risk of becoming absent from the conversation entirely. You can even just use social as a listening post, you can get a good idea of what’s going on in the public and a general consensus of what’s happening in your vertical.

Now, it may not be Mrs. Jones who’s going to write you your next check, but if you can learn about what’s going on in the marketplace, if you can keep your ear to the ground and hear what’s going on and anticipate the questions that you’re going to get from your prospects and have an answer, then guess what? Then you become the expert.

They’re online, they’re seeing you, you’re answering their questions, you’re talking about the product or service that you provide and you’re going to have a better chance at positioning yourself as the expert because being a contractor with the right answer means you’re going to get the job done.

So if you’re not on social now, get on there, get to it because your customers are.

5 Reasons You Still Need to Post on Facebook Regularly

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Group of Business People with Social Media ConceptSure organic reach on Facebook is at 2%, but it is important to know that a Facebook page has many benefits for contractors who use it to market their businesses.

It’s taken a long time to convince a lot of you that Facebook is the place to be, and many of you still have the habit of being sporadic at best when it comes to your social media management on platforms like Facebook. So let’s take a look at some of the negative effects of not posting on Facebook on a regular basis.

  1. Missing A Low-Cost Marketing Strategy Opportunities

One thing many contractors fail to understand is, posting on Facebook on a regular basis still gives you the ability to reach your target audience at a low-cost. There are plenty of people on Facebook who may be interested in what you are offering; so by not even attempting to connect with them, means you’ve given away a very important platform.  

  1. You Are Missing The Opportunities To Talk To Existing And Potential Clients

In posting on Facebook regularly, you can strengthen relationships with your existing customers and also unlock referral opportunities that most contractors love. When you don’t post on Facebook on a regular basis, chances are those people who have followed you will never know about anything going on in your company or know about anything you are offering.

  1. Not Posting On Facebook Regularly Will Have Negative Effects On Brand Awareness

Awareness is one of the things that aid breakthrough in any business. In contractor marketing, you have to create awareness for your brand to your target audience, and Facebook is one of the platforms to do that on. When you don’t communicate, no one will take you seriously. Seeing a Facebook page that hasn’t been updated in weeks, months or even years will question your legitimacy as a proper business.

  1. You’re Missing The Chance To Increase Traffic To Your Website

It is understood that every contractor has a construction website by now, right? Facebook is a fantastic platform to use to draw people back to your website. Blog posts, project posts or even updates about your business are great material to use to lead readers back to your website to continue the conversation.

  1. When You Don’t Post On Facebook Regularly Users Will Find It Hard To Locate Your Business

Contractor marketing on Facebook is great in the sense that any business that has an active Facebook page is automatically included in the Facebook places directory. 

Keep in mind, contractor marketing isn’t easy  to do, it’s also not a difficult thing to do when you know how to communicate to your target audience. Posting on Facebook regularly will not only help attract interest from your target audience but also gives you the ability to earn referrals and testimonials for free.

 

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