It’s 2018, the key to construction marketing is that you’ve got to be using social media, you know that right? You have to be online, you have to. It’s not as if you can say, well, I’ll get a website, I’m good. You have to be online. Pew Research Center says that 71% of female internet users are using social networking sites.
So regardless of whether or not you’re into it or you’re a part of the conversation, the conversation is happening, it’s being had. And Mrs. Jones is having it with your competition because they’re on, they’re using social media and they’re getting the benefit of at least having the conversation and having mind share.
You need to have a plan to take part in these conversations, to be part of the engagement, because if you’re standing on the sidelines thinking it’s a fad and you’re not engaging and you’re not positioning your message, you’re at risk of becoming absent from the conversation entirely. You can even just use social as a listening post, you can get a good idea of what’s going on in the public and a general consensus of what’s happening in your vertical.
Now, it may not be Mrs. Jones who’s going to write you your next check, but if you can learn about what’s going on in the marketplace, if you can keep your ear to the ground and hear what’s going on and anticipate the questions that you’re going to get from your prospects and have an answer, then guess what? Then you become the expert.
They’re online, they’re seeing you, you’re answering their questions, you’re talking about the product or service that you provide and you’re going to have a better chance at positioning yourself as the expert because being a contractor with the right answer means you’re going to get the job done.
So if you’re not on social now, get on there, get to it because your customers are.