November 2014 – Page 3 – Darren Slaughter

Contractors, STOP Doing This On Twitter!

November 7, 2014

First, to the people who developed TrueTwit validation, forgive me, this isn’t a knock on you so much as people thinking they need to use it without thinking about their clients or customers. To those contractors out there who think TrueTwit validation is a good idea, let me ask you this one question; how often…

Blogging & Social Media: A Contractor’s One-Two Punch To Long-Term Lead Development

November 6, 2014

It can be easy to relegate social media to the role of posting links to your blog posts. While this is a great use of social media, it can do much more for you. If you share your links and walk away, you are underutilizing your social media platforms and the relationships that you…

Contractors: Don’t Tell Your Customers How Great You Are – SHOW Them On YouTube!

November 3, 2014

For a home improvement company, there may be no more valuable social media tool than YouTube. In less than ten years, YouTube has grown to become the world’s second largest search engine, right behind Google and ahead of Bing and Yahoo. The video sharing site receives more than 1 billion unique users, and over…