February 2015 – Page 3 – Darren Slaughter

Making The Most Out of Facebook Dark Ads for Contractors

February 16, 2015

We launched an online advertising program here at Darren’s at the start of the year which you can read about here, but the 10,000 foot view is that it is a hybrid social media advertising/Google Adwords play that drives a one-two punch of traffic to your site. If you’ve hung out here for any…

Why Facebook Contests Aren’t Valuable to Contractors

February 12, 2015

Sure a contest can provide a quick spike in traffic and awareness, but like just like pricing, if the only way to drive traffic is by giving something away, you diminish your overall value. Stick to growth that is determined by more people wanting more of the stuff you do!

5 Tips to Designing Your Construction Blog The Right Way

February 11, 2015

Are you starting a new blog or ready to update an existing one? With the high level of volume in the blogosphere, your blog design needs to have professional appearance, user friendly features, and high quality content in order to attract visitors. Use these five tips to design a blog that people will want…