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March 2016

  • Tips to Construction Lead Generation For Contractors

    Lead generation for contractors is essential for short-term sales and long-term growth. There are plenty of ways out there to generate leads and keep the funnel flowing, but let’s recap a few of the better solutions available for those just starting out, and some for those who have been around a while trying to generate…

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  • Construction Marketing is About a Better State of Mind

    You have to paint a picture that conveys a message to your prospect that you can put them in a better state than what they are in now. It’s about making people uncomfortable in their current situation and giving them an action to get themselves to a better place…or, at least, a different place.

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  • Construction Marketing Help: Qualify Tire Kickers and Looky-Loos in 15 Minutes

    This was last Sunday’s newsletter. I thought the topic made sense to post here on the site. Hope it helps! I started taking on consulting clients again this year, and one of the common threads it seems we continue to pull from is, how to qualify people quickly and get to either a yes…or a…

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