The Greek philosopher Epicurus identified that pleasure and pain were two of the greatest masters of the human condition and cause many of our actions…and ultimate reactions. English philosopher Jeremy Bentham came up with this idea: “Nature has placed mankind under the governance of two sovereign masters, pain and pleasure. It is for them alone…
The goal of retargeting (also called remarketing) ads are to keep your brand in people’s minds AFTER they’ve visited your website or landing page. The first time someone visits your site, they don’t necessarily buy anything, they take their time, compare services with competitors, and visit your website a few more times before making a…
Free doesn’t mean what it used to. If you like to push free estimates, free upgrades or free design, you may be scaring people more than you are enticing them to contact you. People are much more interested in value, features and benefits and how you are going to solve their problem. Remember, it is…