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Free Doesn’t Get The Result it Used to In Construction Marketing

Free doesn’t mean what it used to. If you like to push free estimates, free upgrades or free design, you may be scaring people more than you are enticing them to contact you.

People are much more interested in value, features and benefits and how you are going to solve their problem. Remember, it is very hard to go back and charge for something you gave away for free yesterday!

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