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November 2017

  • Fall Construction Website Review Promo!

    This was an offer I made to my newsletter subscribers this week. It is a complete website review for just $99, saving you $100 off of the normal price. If you aren’t on the newsletter, you should check it out by clicking here. It comes out once a week and it is packed with actionable…

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  • The Curse of The Ghost Town Website

    Lawyers and real estate agents have personal branding down to a science. By slapping their images everywhere, they build a positive brand image for their businesses even though you’ve never met them. Here’s how it relates to your construction website.

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  • Preemptive Claims in Construction Marketing

    The Preemptive claim…it is a pretty cool advertising “trick” whereby stating something (first) that is common in your industry gives you credit for creating or at least championing. From roasting tobacco to sterilizing bottles, preemptive claims can be useful in construction marketing too. Just think about your industry and see what you can use to claim as…

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