So get this, all of you are aware of all the social media sites where you have the ability to post pictures right? Facebook, Twitter, Pinterest, Instagram to name a few. All that means is, and I hope you realize by now, you can’t have a crappy website anymore. You can’t put 100 pictures out on those outposts and when someone decides to come back to your home on the web, they are looking at something that is MASSIVELY less appealing than where they came from. [Read more…] about What Your Website Has in Common With The Movie Tin Men
Lets talk about blogging to generate leads. Obviously your budget for advertising has been pretty tight over the last couple years, if it’s been existent at all. Most business owners have lived off referrals, lived off of work that was in the pipeline or focused on more traditional types of marketing. That’s where if you started to blog about your particular service or business line, you would have been in a better position to withstand the downturn a few years ago. [Read more…] about Contractor Blogging: Blog. Become The Expert. Generate Leads. Close More Business.
Today I want to talk to you about keywords and how long tail keyword research can mean the difference in success and failure this year. Most clients will say “I want to be able to rank for this keyword and that keyword” and they’re all one-word keywords in their marketplace that they are never going to rank for in a million years because there’s been other companies in that space for five years. [Read more…] about Blogging for Contractors: Keywords The Right Way