If your web host promises unlimited everything, your site can still go dark due to over-use of the CPU. So make sure you check your hosting company’s TOS to find out exactly how much of the server CPU you get to use before your site goes offline.
Keyword usage is a funny thing, you are either trying to rank for humans or for search engines. But one thing you need to realize…there are some keywords you are never going to rank for…ever. It is just too late to think that you are going to rank for extremely popular one or two word keywords in 2011.
If you think creating good content, having a solid website that looks nice, and a contact page is enough to entice people to contact you…think again. As you have heard me say a thousand times…people are sheep, and they need to be told what to do. So, at the bottom of your great content, give people specific directions as to what you want them to do next…call you…send an email…or stop in. Whatever action you want them to take, tell them.
You can have the best content ever created for what you do on your site, but if you don’t provide a call to action at the end of the page for your readers, they are going to take their own action…the back button!
Contractor websites are often static, rarely updated sites that get neglected year after year. If this is the year that you either redo your site, or put your site up for the 1st time, then you should really consider using a WordPress framework for one reason…most of the SEO is done for you!
What works on contractor websites and what doesn’t seems to change all the time. One month it’s links from article sites and reciprocal links, the next month great content and social media make the world go round for site dev.
So, with that said, you should know that meta description which used to mean a lot, means almost nothing today…to search engines. It still means a ton as a short, 160 word advertisement to get a real person to click on your page, but to the search engines it means little if anything.
Title tags on the other hand, mean the friggin’ world. Name your pages with keyword rich titles and the world could be your oyster…if you use the right keywords!
Contractor website tip: I often get asked by contractors who can’t/don’t want to create content for their websites how I do it. So, I explained to them that the easiest way to do it is to just sit down and write out a conversation they would have with their best client or customer. Then take that conversation and turn it into content for their sites. Try it, it really does work!