It doesn’t matter if you’re large contractor or small with a huge marketing budget or shallow pockets, you need to prove your ability in your trade through your marketing message. You need to be able to educate your prospects on your product or service offerings, and why you are the clear choice. If your website…
One of the things I battle with contractors (especially small ones) about everyday is their ability to answer the phone. Your marketing campaign is doomed if you can’t find a way to get the phone answered within 3 rings. It doesn’t have to be you, but someone has to be able to talk to that prospect,…
No one I know would willingly write a check or whip out their credit card knowing that the advertising campaign they were about to pay for was going to fall on its ass. That’s why a marketing plan is so important, yet very few contractors have one. They have accountants and lawyers, but no one…