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September 2012

  • Kill ’em With Kindness in Your Content

    You know how good you feel when someone compliments you or says something nice about you right? Why not extend that feeling to your readers? If you can weave a compliment or kind word into each page of your content you can only help your reader feel good about you which translates into more contacts.…

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  • Contractors: Wanna Sell? Take My Pain Away!

    Marketing is about two things; providing pleasure or taking away pain. In this video I talk about a fantastic example of a window manufacturer who is helping take the pain away of getting new windows through their radio commercials. Maybe you have heard the spots?

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