It’s one thing to make sure your company can be found online for the primary keywords you want to be found for, it’s entirely another to see what the search results are when you Google your company name.
I would guess that out of every 10 websites I review, 9 of them would receive a failing grade when it comes to their meta description. If you don’t know what the meta description is, it is that 160 character space of content you see in the results pages of searches you do.
Think there isn’t much difference between the way you do something and the way your competition does it? It’s easy to find a way to innovate inside your business, you might be able to turn your industry on its ear.