It’s one thing to make sure your company can be found online for the primary keywords you want to be found for, it’s entirely another to see what the search results are when you Google your company name.
If you don’t know by now, Google runs your PR
That’s right, Google is your public relations department because they show the world the top 10 results THEY think are most important about your company.
If you spend too much time worrying about keywords and SEO and everything BUT what the search results say about you, it could cost you.
This is reputation monitoring 101, knowing what is being said about you online at any given time so that you can manage the conversation. Avoid it at your own risk. Find out more about managing your reputation by clicking here.