Congratulations, your contracting company keeps getting bigger and bigger every month. By now, you’ve added about 30,000 people to your company’s staff and you probably don’t even know who they are.
Before you go wandering the halls or turning over seat cushions looking for these 30,000 staffers, I will give you a hint as to where to start looking…in your PR department. [Read more…] about What Good is a Great Website if Your Reputation is Shot?
It’s one thing to make sure your company can be found online for the primary keywords you want to be found for, it’s entirely another to see what the search results are when you Google your company name. [Read more…] about Reputation Management or Why Google is Like David Letterman
Given the number of people you can piss off in the marketplace, how are you NOT defending your reputation online? Sure, I happen to have a service to help you protect that reputation, but given the fact that the ONLY THING YOU HAVE that differentiates you from your competition is your reputation, you should be using something a bit more robust than Google Alerts. [Read more…] about Contractor Marketing Tip: The Only Real Way to Differentiate Yourself From Your Competitors
No one is paying attention to traditional marketing. But people spend an insane amount of time reviewing reputations online. [Read more…] about Contractors: Marketing is Dead…Long Live Your Reputation