Congratulations, your contracting company keeps getting bigger and bigger every month. By now, you’ve added about 30,000 people to your company’s staff and you probably don’t even know who they are.
Before you go wandering the halls or turning over seat cushions looking for these 30,000 staffers, I will give you a hint as to where to start looking…in your PR department.
What’s that, you don’t have a PR department?
Well, I am here to tell you you sure do, and it’s run by Google!
Not sure what I am talking about?
Here’s what I want you to do, go to Google and search for your company name. The results you see are Google’s best guess about who, what, where, when, why and how you exist, along with anything anyone has ever said about you. In other words, your PR department. If you are a contractor and your website isn’t hitting the first page of Google, other things about you are!
Now that you know you have a PR department, what is the message that is being said about you? Are you happy with it? Don’t see anything at all?
Well, you can be sure that your reputation is being managed, either by you or someone else. I prefer you be the one doing it, but if you aren’t, know this.
If you see positive results on the search page, good for you. Job well done. But what happens if something negative appears on page one? Are you ready for what to do next?
If you see nothing on that same page with regards to your business, then what happens if something negative appears? You are one negative comment away from losing tens of thousands of dollars a year in new business because Mrs. Jones is certainly going to “Google” you, and if that negative comment is all she sees, you are screwed.
If you see mostly negative results on that page, well, it’s time to really get to work because you are losing LOTS of business that you probably didn’t even know about.
Just because you aren’t paying attention to what people are saying about you doesn’t mean your prospects aren’t. Your job as a business owner is to mind the store and care for it and feed it and grow it…and protect it when the time comes.
Unless you are one of those contractors who simply changes their name every couple of years, you have a reputation to protect…Are you protecting it? If not, start now. Click here.