If you’ve hung out here at Darren’s for even more than a minute, you know I can’t stand the two most common answers to the following question; What makes you better than your competition? I usually hear these two answers, almost verbatim: Quality craftsmanship Good customer service If you are new here and don’t know…
If you follow any marketing conversations today, you’ll hear buzz words like voice marketing, voice strategy, and Alexa, Cortana and Siri. Voice marketing sounds sexy, even if you have no idea what the hell it is or how it works…yet. You will, and the one thing I want to remind you of when you sit…