The Ante Changed…Again

If you’ve hung out here at Darren’s for even more than a minute, you know I can’t stand the two most common answers to the following question;

What makes you better than your competition?

I usually hear these two answers, almost verbatim:

  • Quality craftsmanship
  • Good customer service

If you are new here and don’t know my feelings on these features, here it is in a nutshell; ‘those two things are what’s expected, they’re the ante. If you aren’t providing AT LEAST those two benefits, you’re not in business.

No I’m going to drive home the point:

A recent customer satisfaction survey found that most respondents EXPECT small businesses to be friendlier than larger businesses.

You read that right…they EXPECT it.