If you follow any marketing conversations today, you’ll hear buzz words like voice marketing, voice strategy, and Alexa, Cortana and Siri.
Voice marketing sounds sexy, even if you have no idea what the hell it is or how it works…yet.
You will, and the one thing I want to remind you of when you sit down to develop your voice marketing strategy is this; once again, you are a digital sharecropper on someone else’s platform. You won’t own the space, so be careful with going all in. You have no idea what is coming out the other side.