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Darren

  • Contractors: I’ve Warned You…Don’t Buy Your Audience!

    Social has always been about authenticity. Laying parts of your business and personal soul to bare have made social what it is today; a transparent approach to building a brand and/or business. One of the things that get’s in the way of that authenticity is when you lie to your audience…and that is something I…

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  • Review: Porch.com – Do You Need a Profile on Porch.com?

    Porch.com, the latest entrant to the consumer home repair lead-gen / picture-fest/contractor review website space has a number of things going for it, some confusing aspects to the site and some great opportunities for contractors.

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  • What I Have in Common With Nigerian Princes

    If you are part of my weekly free newsletter, you want to pay attention. If your not, you are missing out and you can click here to get on it. But that’s not what I am talking about here today. What I want you to pay attention to is this…

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