Darren – Page 142 – Darren Slaughter

Contractor Marketing Tip #593: Be On Facebook – Just Don’t Advertise

September 18, 2013

I was asked a few days ago by a client why we provide social media management but don’t like advertising on Facebook. Aside from the fact that people don’t “buy” where they play, I gave him the following three key takeaways:

Social Media Marketing For Contractors: What’s 71% of Zero?

September 17, 2013

If I told you that 71 out of 100 people who saw your ad would buy from you, would you be happy? If I told you that 71 out of every 100 people who visit your booth at this year’s homeshow would buy from you, would you book a booth now?

Home Show Tip For Contractors

September 16, 2013

One of the keys to a solid home show is knowing what your message is going to be. Sure you have to have a great-looking booth, a fantastic handout and some giveaways, but if everyone manning the booth doesn’t know what to say, or aren’t saying the same thing, your home show could be a…